Search Global Cosmetic Industry: Page 2

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Type: Article

Section: Retail

Mass vs. Indie Beauty: Visual Trends on Instagram

Is there a difference between what mass beauty brands are sharing compared to smaller indie brands? Do the ethics of a brand’s audience play a role in how they consume content?

The Many “Drybars of…”

Drybar’s innovative business model is disrupting the beauty industry and changing the way consumers receive facials, makeup services and massages.

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The Top 3 Aesthetic Skin Care Trends on Instagram

Skin care brands were broken down by ethos: clean, vegan and cruelty-free. Each subset of brands revealed its own visual approach, but they all reinforce the notion of skin care as a sensory experience.

Building a Cult Brand in a Pandemic-stricken Influencer Economy

Key metrics that can help brands build meaningful relationships during a global crisis.

Despite living in a society on lockdown, brands can embrace these opportunities to bring consumers some much-needed happiness.

9 COVID-19 Marketing Efforts for Your Brand

Digital tactics for the “new normal.”

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COVID-19 Provides Major Opportunities for Digital Content Strategies

"Conscious consumerism has never been so relevant, purchasing behavior is now more considered so it's an opportunity to revisit your brand values and future-proof your strategy as this movement is heightened."

Today, many founders are raising significant money pre-revenue, which has led to a generation of founders starting out with significant outside capital backing virtually from the start.

Creating the Next Generation of Indie Brands

Building the next next big things.

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The Beauty 2020-2030 Forecast

What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.

Article sponsored by Bio-Botanica Inc.

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Brands are Updating their Workflow to Compete on Amazon

Learn how to transition a retail store supply strategy to a hybrid model that includes Amazon. Gain flexibility and speed to market with an outsourced manufacturing workflow.

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10 Ways Beauty Professionals Can Stay Afloat During COVID-19 Outbreak

How can beauty service professionals and business owners keep up with such uncertain times? The following are some tips and strategies to help individuals and businesses stay afloat.

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The Next Normal: How Commerce is Changing into Connectivity

In 2020 and beyond, the consumer’s purchase journey will become thoroughly experience-focused as a result of ever-increasing degrees of personalization, new methods for delivery and visibility tracking.

Clear communication is the key to connecting with ethical shoppers.

5 Ways Brands Can Better Communicate with Vegan & Vegetarian Consumers

Brands are encouraged to embrace five strategies to better communicate with vegans about the use of (or lack of) animal products within the formulation process.

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Read the Label: Medik8—The Essential CSA Kit

The kit consists of three products and claims to leaves skin with a healthy, glowing complexion where wrinkles are visibly reduced. This column reviews the ingredient listings on products for claims substantiation and functionality.

Indie beauty didn’t just happen; cultural, commercial and technological innovations converged to upend traditional business models forever.

Where Did Indie Beauty Come From?

Part 1 of 4: The origins and unique factors that changed an industry forever.

Two panelists, one from Macy's and one from Walmart, explore the different strategies their respective companies have been employing to bring beauty customers back to retail.

Inside Macy’s and Walmart’s Beauty Retail Playbook

From adjacencies to indie brands to promotions, these retail giants are pulling out all the stops.

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Beauty Retail 2020

What do brands and retailers need to do to drive traffic and sales?

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A Beautiful Makeover: Challenger Brands Are Leading Sector Transformation

As markets shift and consumer purchasing habits change, it’s unequivocally clear that challengers are capturing a new generation of shoppers.

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Read the Label: Perricone MD Neuropeptide Firming Moisturizer

Perricone MD's Neuropeptide Firming Moisturizer purports to be one of the best hyaluronic acid moisturizers on the market, also analyzing its emulsion base. Following, Katerina Steventon, Ph.D., takes a closer look at the product label to see why.

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