Multimedia | Global Cosmetic Industry

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Increasing Conversion with 1st-time Buyers via E-commerce and Digital Marketing

On-Demand

Jan 18th, 2024

“Increasing Conversion with 1st-time Buyers," a FREE brand marketer briefing whose attendees will walk away with practical insights that will elevate their brands' appeal to new prospects and help optimize their websites for maximum impact.

A recent survey found that 98% of respondents believe intimate care and sexual wellness are important parts of overall health and happiness, while 94% appreciate that brands are making products to address their personal needs.

Intimate Beauty: What’s Next

Addressing skin sensitivity for the whole body.

Inspired buy the traditional Chinese medicine Qi concept of the circulation of the skin's vital energy, Luceane mimics the effects of oxygen therapy practices. to stimulate and protecting skin cell respiration and energy production.

Luceane vs. Skin Hypoxiaging: Boosting the Skin's Energy

A secret weapon for fighting urban micropollutants & promoting cellular respiration.

By boosting the 'longevity molecule,' NAD+, RejuveNAD is able to to optimize cellular processes to simultaneously address 'at least' five of the 12 hallmarks of aging; images by Jade M/peopleimages.com, iconogenic and ATKWORK888 at Adobe Stock.

Boost Skin Longevity by 8 Years with RejuveNAD™

Reverse age-related changes for improved cellular processes and skin rejuvenation.

66% of menopausal women have started using additional anti-aging facial skin care after noticing specific side effects of menopause, while 33% began using a more hydrating facial skin care product than they did prior to menopause.

New Solutions for Menopausal Skin Care: Sensitivity & Beyond

Emerging ingredient technologies to address hormonal shifts for millions of women.

Hair health—inspired by the skin care sector—continues to be a major growth driver in the hair care category, particularly targeted treatments, scalp care and hair thinning solutions.

4 Hair Care Skinification Opportunities: Access On-demand

This 1-hour briefing will help brands harness emerging trends to deliver new, holistic experiences and solutions to a market eager for healthier, more beautiful locks.

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3 Pillars of Increasing Conversion with First-Time Buyers

On-Demand

Sep 14th, 2023

Join industry experts Jeb Gleason-Allured, content director of Global Cosmetic Industry, and Sheri L Koetting, founder and chief strategist of MSLK, as they reveal the secrets to increasing conversion rates with first-time buyers.

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The Skinification of Hair Care: 4 Targeted Brand Opportunities

On-Demand

Sep 19th, 2023

With hair care increasingly viewed through a health and wellness lens, brands are driving category premiumization, opening the door to further innovation opportunities for standout functions and claims.

3 Pillars of Increasing Conversion with First-Time Buyers [Live/On-demand Brand Briefing]

Attendees will learn how to seamlessly integrate content and features related to each pillar across all of their brand's media platforms, including the unique size limitations of packaging.

Rethinking conventional approaches to gender concepts in beauty can help brands capture all genders.

3 Ways Brands Can Capture All Consumers

These practical strategies for inclusive product development can yield significant benefits for brands.

Elara Luxe colorants can be used in oil-based or solvent- or waterborne formulations, including makeup, lip gloss and lipsticks, lotions and soaps, face paint, temporary hair color, and nail lacquer or nail polishes.

Plant-based Fluorescent Pigments for Vivid, Sustainable Makeup

Thirty-four percent of consumers believe it is important for makeup brands to be socially responsible, per Circana data.

Next month, the 4-day Beauty Accelerate Virtual will host 'Cleanical Beauty,' conversation with Marie Mignon, Chief Scientific Officer, Prose (bottom right), Ron Robinson, CEO and Founder, BeautyStat (center), and Chris Payne, CEO of jane iredale (top left).

[video] BeautyStat, Prose & jane iredale Break Down the Impact of Cleanical Beauty

Consumer data points to the need for clean, clinically proven beauty without tradeoffs. And, notably, the trend is expanding beyond the bounds of skin care, impacting the hair and makeup sectors.