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Type: Article

Section: Retail > Brick and Mortar

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

Getting a product in-store is a major milestone.

5 Steps to Conducting a Retail Store Audit

Guaranteeing your product’s success on the shelf.

U.S. prestige beauty purchases in Q1 2021 reveal a resurgence in non-home-centric behaviors.

[update] US Prestige Beauty Q1 2021: NPD

"The positive news is that fragrance, skin care, and hair posted growth against 2019, a more accurate representation of industry sales."

Merchandise financial planning is the starting point for the retail planning process.

Cosmetic Retail Planning in the New Normal

Beauty merchandise planners need to become more adaptive as consumers’ buying habits have shifted during the pandemic.

Beauty Collection has locations in West Hollywood, Malibu and Marina Del Rey.

Q&A: Wellness is Booming at Beauty Collection

What’s trending at the high-end beauty retailer.

During lockdown, consumers started to seek out familiar at-home self-care routines.

What Recovery Looks Like

How 6 companies are navigating the road to recovery.

Safety precautions are a must during the pandemic and will change the future of global retail.

8 Beauty Retail Predictions Post-coronavirus

The pandemic’s lasting impact on stores and shoppers.

Closed shops in Miami; early data is mixed on consumer interest in returning to shops.

If We Open, Will they Come?

Cowen research “found a ‘general lack of confidence among consumers in returning to key business industries,’ including retail.”

The Many “Drybars of…”

Drybar’s innovative business model is disrupting the beauty industry and changing the way consumers receive facials, makeup services and massages.

Today, many founders are raising significant money pre-revenue, which has led to a generation of founders starting out with significant outside capital backing virtually from the start.

Creating the Next Generation of Indie Brands

Building the next next big things.

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The Beauty 2020-2030 Forecast

What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.

Article sponsored by Bio-Botanica Inc.

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10 Ways Beauty Professionals Can Stay Afloat During COVID-19 Outbreak

How can beauty service professionals and business owners keep up with such uncertain times? The following are some tips and strategies to help individuals and businesses stay afloat.

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The Next Normal: How Commerce is Changing into Connectivity

In 2020 and beyond, the consumer’s purchase journey will become thoroughly experience-focused as a result of ever-increasing degrees of personalization, new methods for delivery and visibility tracking.

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Read the Label: Medik8—The Essential CSA Kit

The kit consists of three products and claims to leaves skin with a healthy, glowing complexion where wrinkles are visibly reduced. This column reviews the ingredient listings on products for claims substantiation and functionality.

Indie beauty didn’t just happen; cultural, commercial and technological innovations converged to upend traditional business models forever.

Where Did Indie Beauty Come From?

Part 1 of 4: The origins and unique factors that changed an industry forever.

Two panelists, one from Macy's and one from Walmart, explore the different strategies their respective companies have been employing to bring beauty customers back to retail.

Inside Macy’s and Walmart’s Beauty Retail Playbook

From adjacencies to indie brands to promotions, these retail giants are pulling out all the stops.

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Beauty Retail 2020

What do brands and retailers need to do to drive traffic and sales?

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Read the Label: Perricone MD Neuropeptide Firming Moisturizer

Perricone MD's Neuropeptide Firming Moisturizer purports to be one of the best hyaluronic acid moisturizers on the market, also analyzing its emulsion base. Following, Katerina Steventon, Ph.D., takes a closer look at the product label to see why.

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