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Type: Article

Section: Retail > Digital/E-commerce

As digital natives unaware of a life without swiping and interfaces, Generation Alpha views virtual and real experiences as interchangeable—putting pressure on marketers to ensure that virtual experiences are as cutting-edge yet genuine as possible.

Now is the Time to Market Beauty to Generation Alpha

This young, tech-savvy demographic wields brand influence and purchasing power that beauty brands need to tap into sooner rather than later.

Thanks to this combination of effortless content discovery and the channel’s easily digestible, short-form video format, TikTok has become an incredibly useful tool for brands seeking to capture new market share, and the cosmetic industry, specifically, has a lot to capitalize on here.

3 Ways Beauty Brands Can Shine on Tik Tok

With its combination of effortless content discovery and easily digestible, short-form video format, Tik Tok has become an incredibly useful tool for brands seeking to capture new market share.

Gucci created a Gucci Garden Experience on Roblox offering virtual “digital twins” of its products during the pandemic.

Beauty Brands Can Lead the Way to the Metaverse

The ultimate vision for the metaverse isn’t quite here yet but we’re already seeing examples of digital spaces that blur the lines between real and virtual living.

Michael Ronen is the president and co-founder of Branded.

[interview]: Branded’s Micro E-commerce Business Acquisition Strategy

Branded is looking for digitally native e-commerce personal care, beauty, health and home businesses with outstanding brand potential—so-called “challenger brands.”

Desert Island Duo blush/bronzer stick from DIBS Beauty.

Inside DIBS’ Sustained Growth Strategy Industry

How a community-facing, personalized approach powered by multiple brand "magnets" is propelling this upstart brand amid unprecedented times.

Beauty brands demonstrate prestige via hot foil metallic detailing, embossing and debossing, which add a premium finish to logos and illustrations.

5 Product Label Tips for Increasing Digital Reach

Online shopping habits are here to stay, which means a product’s shelf appeal now needs to work digitally.

Women are buying between 51% and 100% of their beauty products online now

The Beauty E-commerce Packaging Playbook

What 2,000-plus surveyed consumers want, from delivery timelines to hygiene to sustainability and beyond.

Safety precautions are a must during the pandemic and will change the future of global retail.

8 Beauty Retail Predictions Post-coronavirus

The pandemic’s lasting impact on stores and shoppers.

Mass vs. Indie Beauty: Visual Trends on Instagram

Is there a difference between what mass beauty brands are sharing compared to smaller indie brands? Do the ethics of a brand’s audience play a role in how they consume content?

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The Top 3 Aesthetic Skin Care Trends on Instagram

Skin care brands were broken down by ethos: clean, vegan and cruelty-free. Each subset of brands revealed its own visual approach, but they all reinforce the notion of skin care as a sensory experience.

Building a Cult Brand in a Pandemic-stricken Influencer Economy

Key metrics that can help brands build meaningful relationships during a global crisis.

Despite living in a society on lockdown, brands can embrace these opportunities to bring consumers some much-needed happiness.

9 COVID-19 Marketing Efforts for Your Brand

Digital tactics for the “new normal.”

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COVID-19 Provides Major Opportunities for Digital Content Strategies

"Conscious consumerism has never been so relevant, purchasing behavior is now more considered so it's an opportunity to revisit your brand values and future-proof your strategy as this movement is heightened."

Today, many founders are raising significant money pre-revenue, which has led to a generation of founders starting out with significant outside capital backing virtually from the start.

Creating the Next Generation of Indie Brands

Building the next next big things.

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The Beauty 2020-2030 Forecast

What 2019’s results tell us about the next decade in beauty. In this report: skin care, makeup, hair care and fragrance.

Article sponsored by Bio-Botanica Inc.

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Brands are Updating their Workflow to Compete on Amazon

Learn how to transition a retail store supply strategy to a hybrid model that includes Amazon. Gain flexibility and speed to market with an outsourced manufacturing workflow.

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The Next Normal: How Commerce is Changing into Connectivity

In 2020 and beyond, the consumer’s purchase journey will become thoroughly experience-focused as a result of ever-increasing degrees of personalization, new methods for delivery and visibility tracking.

Clear communication is the key to connecting with ethical shoppers.

5 Ways Brands Can Better Communicate with Vegan & Vegetarian Consumers

Brands are encouraged to embrace five strategies to better communicate with vegans about the use of (or lack of) animal products within the formulation process.

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