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342 Results
Type: Article
Section: Retail
News
Turning Beauty Shoppers into Buyers with Shopper Marketing
To win with shopper marketing and begin the valuable process of retail customer collaboration, beauty brands should keep these four tenets in mind.
Skin Care
Cannabis in Prestige Beauty
Indie brands are rushing to claim their stake; big brands, what’s your play?
Article sponsored by
Ashland
Brick and Mortar
Embracing Tech For A Bright Beauty Future
In his Marketing Trends presentation at in-cosmetics 2019 in Paris, Henry discussed the ways technology is influencing beauty and what lies ahead.
Digital/E-commerce
How Beauty Brands Are Finding Success on Pinterest
Global Cosmetic Industry
spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.
News
L’Oréal Leads the Way to Experiential
It’s no longer enough to tell people why they should buy a product. Instead, the experience of the brand must be communicated as never before.
Digital/E-commerce
Amazon Strikes Again: Why Major Beauty Brands Should Be Concerned
The sampling power of this economic powerhouse is set to disrupt the industry.
Launches & Claims
Read the Label: Trilogy Rosehip Transformation Cleansing Oil
Trilogy's Rosehip Transformation Cleansing Oil claims to effectively eliminate makeup and impurities without over-drying the skin. This column will review the ingredient listing for claims substantiation and functionality.
Color Cosmetics
Year-end Prestige Beauty Sales Preview
Consumers flocked towards natural brands, toners and clarifiers, and false eyelashes; less so lip color and candles, per a report from The NPD Group. The group also provided a sneak peek into the holiday 2018 market.
Brick and Mortar
3 Beauty Retail Trends to Watch
From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.
News
How Beauty Brands Can Avoid ‘Influencer Waste’
There is no one-size-fits-all strategy when it comes to influencer marketing, but one thing is for sure, no influencer should receive investment solely based on their potential to reach a large audience.
Brick and Mortar
Macy’s CEO: “the Consumer is Moving at the Speed of Light”
As the legacy retailer revamps store formats and product mixes, CEO Jeff Gennette discussed the future of beauty consumer engagement.
Launches & Claims
Read the Label: SVR Laboratoires Sensifine Crème
This hydrating gel-cream is specially developed to help soothe and comfort allergic and hypersensitive skin. This column will review the ingredient listing for claims substantiation and functionality.
Digital/E-commerce
How Do You Fight Amazon? Go Low … and High
As Amazon’s reach into beauty and personal care expands, retailers are finding ways to innovate at both extremes of the pricing spectrum.
News
What Did 2018 Mean for Beauty?
8 key elements that made this year unique for beauty and personal care.
Skin Care
Read the Label: Urbanskin Rx Anti-aging Cleansing Bar
Designed as a daily cleanser, mask and exfoliator, this system delivers a proprietary formula by way of an enclosed exfoliating sponge and cleanser in a jar. This column will review the ingredient listing for claims substantiation and functionality.
Launches & Claims
Read the Label: Drunk Elephant Beste No. 9 Jelly Cleanser
This innovative jelly formula removes all traces of makeup, excess oil, pollution and any other grime from the day. Katerina Steventon, Ph.D., reviews the ingredient label for claims substantiation and functionality.
Digital/E-commerce
Understanding Social ROI in the Beauty Industry
Smart beauty brands know how to leverage platforms to their fullest, delivering memorable content through visual channels and creating deeper bonds with fans and consumers. However, despite a potential plethora of likes, shares, and comments, one question still remains: how exactly can a brand effectively measure social media ROI? This guide provides the answers.
News
How to Optimize Your Beauty Brand for Every Channel
Organizing and designing your brand to address the specific requirements of physical retail, ecommerce and social media will drive success.
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