Kristy Westrup previously held the role of SVP of merchandising and consumer insights at Ipsy and BoxyCharm.
Ipsy has appointed Kristy Westrup its chief merchandising officer, where she will lead the merchants, planning, personalization, brand partnerships and new business development teams.
Westrup will also oversee product sourcing and assortment, partner development, B2B strategy/marketing and campaign management across all subscriptions and e-commerce.
She previously held the role of SVP of merchandising and consumer insights at Ipsy and BoxyCharm.
Prior to joining Ipsy in 2019, Westrup was VP of merchandising at Starboard Services, a LVMH Maison in their selective retailing division.
