Update: Scroll down for newly added video interview.
At SCC’s Technology Showcase, Evonik presented a poster entitled ‘Addressing Consumers’ Search for Deep Beauty Solutions,’ which suggests delivery systems could be a good option to meet the needs of what the company refers as the new Deep Beauty Consumer.
According to Evonik, consumers are seeking solutions that provide more fundamental skin health appearance benefits. They purse wellness and ascribe to “health as the new wealth” but are pragmatic in balancing science and observable results with aspirational aspects of products. The rapid growth of dermocosmetics is, in part, a response to this search for more fundamental, science-based solutions. Deep Beauty Consumers are able to learn and evaluate product benefits through what they read from the Internet, making the selection of ingredient technologies ever more important.
Delivery systems offer an effective way to enhance cosmetic formulation performance through an approach that is understandable and, intuitive for consumers. To help formulators leverage these technologies, the poster previewed Evonik’s forthcoming market concept, Deep Beauty Inspirations.
Update: New Video
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Evonik presented two additional posters in the Technology Showcase. The first, “Keep Stressors at Bay through Bio-Inspired Solutions,” highlighted products, each using a different underlying bio-inspired chemistry or technology to address skin stressors such as blue light and free radicals.
For example, Rovisome Sensitive NG (INCI: Water (aqua) (and) Pentylene Glycol (and) Lecithin (and) Alcohol (and) Retinol (and) Polysorbate 20 (and) Potassium Phosphate) is designed to reduce irritation caused by some cosmetic ingredients. Also, NeoPlanta Withania (INCI: Withania Somnifera Root Extract (and) Glycerin), a certified-natural, biotechnologically grown plant extract, aims to impart protection against pollution and other lifestyle stressors.
The second additional poster, “Preservation Across the Panoramic Cosmetic Landscape” provided formulators with information on alternative and conventional preservation solutions for use across different formulation types.
For more information about the featured ingredients, contact Evonik Industries.
