K18 & The Benchmarking Co. Decode the Hair Health Revolution at Beauty Accelerate
Jan 5th, 2024
The Benchmarking Company's Denise Herich will present insights from exclusive consumer surveys, highlighting key opportunities for brands to tap for future innovation and marketing.
K18 co-founder Suveen Sahib co-founded K18 with his partner and spouse, Britta Cox.K18"The Hair Health Revolution: Decoded + Consumer Hair Data Presentation" at Beauty Accelerate will feature fresh shopper insights into hair wellness, as well as science and marketing thought leadership from one of the hottest brands of the last few years.
First up, The Benchmarking Company's Denise Herich will present insights from exclusive consumer surveys, highlighting key opportunities for brands to tap for future innovation and marketing.
Next, Herich will join a panel discussion featuring K18 co-founder Suveen Sahib. In late December 2023, Unilever announced it was acquiring the bond-building upstart, which Sahib co-founded with his partner and spouse, Britta Cox.
K18’s range of six products help to identify and address the causes of hair damage and have found success in the consumer and professional channels.
In fact, the brand's Hair Mask was among the most-Googled products of 2023, per the search giant, pointing to immense consumer excitement.
During this session, our experts will discuss the hair health revolution, skin care crossovers and what they mean for consumer-facing brands.
Next up, K18/Aquis CSO, Artur Cavaco-Paulo, Ph.D., will present "Revolutionizing Hair Health Through Biology and Chemistry."
Cavaco-Paulo notes that consumer expectations have surged for hair care and repair products, driven by concerns over compromised hair and scalp health, hair loss and more.
Inversely, this has pushed innovation to new depths, beyond the fiber surface—as well as the capabilities of traditional shampoos and conditioners.
This presentation will explore how chemistries can engage with the biology of hair to offer targeted, effective solutions that improve its overall health and condition.
Cavaco-Paulo has a BSc Chemistry and a Ph.D. in Materials Engineering and Biotechnology at the University of Minho where he is a professor. He has published more than 400 peer review publications, supervised more than 50 Ph.D. students and holds more than 20 active patents across the biotechnology, fiber technology, hair, skin and pharma areas.
He invented peptide technologies behind the K18 products. He is currently the CSO of K18 and major shareholder of Solfarcos, which commercializes cosmetic and pharma ingredients.
Join us @ Beauty Accelerate to set the innovation agenda for 2024 & beyond
K18’s range of six products help to identify and address the causes of hair damage and have found success in the consumer and professional channels.K18🧴Consumers are testing the limits of beauty innovation like never before. Bringing physical, digital, and even psychological product experience expectations to the forefront of the competition in an always evolving beauty market. At Beauty Accelerate, experts from various perspectives in Marketing and R&D will present relevant solutions to attendees looking for ways to stay in the current of the competition.
💄To inspire and equip R&D and brand marketing innovators to rise to the challenge,Beauty Accelerate will connect the dots among emerging cosmetic technologies, market and retail trends, and supply chain innovations through discussions with newsmaker brands and retailers, data/analytics from leading insight firms, on-trend R&D education, and networking opportunities with some of the industry’s rising stars and established thought leaders.
Put education into action
Imagine the possibilities while exploring the Beauty Accelerate expo! Connect with industry peers in the expo hall to exchange ideas on the latest technologies and concept products, while also broadening your network of supplier and manufacturing contacts, and product development resources. Exhibitors will be showcasing new products and innovations throughout the expo.
K18 co-founder Suveen Sahib co-founded K18 with his partner and spouse, Britta Cox.K18
K18 co-founder Suveen Sahib co-founded K18 with his partner and spouse, Britta Cox.K18
K18’s range of six products help to identify and address the causes of hair damage and have found success in the consumer and professional channels.K18
