Circana and Credo: Beauty Retail 2024-2025 @ Beauty Accelerate
Jan 5th, 2024
Rie Maiden, VP of marketing and e-commerce, Credo Beauty, and Jennifer Famiano, an executive director and beauty industry analyst at Circana, will discuss the state of beauty retail and provide insights for brands seeking retail success.
Why is beauty defying downturns seen in so many other consumer product categories? And how can brands continue to thrive at retail?InputUX at Adobe StockBeauty retail is red hot, defying downward trends in many consumer categories. In fact, U.S. prestige beauty industry sales revenue grew by 14% year-over-year for the first nine months of 2023, according to Circana, while mass grew by 8% in the same period, signaling continued strength in the industry.
Notably, beauty was one of the few discretionary consumer product categories to grow in 2023, pointing to resilient shopper demand, even amid inflation concerns.
How do we explain this?
During "Beauty Retail 2024-2025," Beauty Accelerate will feature a discussion on how the category has defied gravity in recent years, driven by newness, continued growth in digital shopping channels and a physical retail resurgence, as well as emerging consumer trends and needs.
In this special session, experts from Circana and Credo will discuss the implications of the latest market data, as well as longer-range trends in beauty retail. From mass to prestige to clean/sustainable beauty, this session will offer takeaways for R&D, marketing, product development and more.
Our featured experts are:
Rie Maiden, VP of marketing and e-commerce, Credo Beauty. Credo is a pioneer in clean beauty retail, having established an industry-leading Credo Clean Standard and heightened transparency around ingredient sourcing. In addition, Credo has championed cruelty-free brands and products, while also fostering the Pact packaging take-back program. The retailer's influence has impacted packaging take-back programs at other retailers and led to a Conscious Beauty collaboration with Ulta Beauty.
Jennifer Famiano,an executive director and beauty industry analyst atCircana.
Famiano will open the session with a brief data presentation outlining the highlights of the current beauty market and then take part in an in-depth panel discussion with Maiden, diving into the dynamics for the remainder of the year and into 2025.
Join us @ Beauty Accelerate to set the innovation agenda for 2024 & beyond
🧴Consumers are testing the limits of beauty innovation like never before. Bringing physical, digital, and even psychological product experience expectations to the forefront of the competition in an always evolving beauty market. At Beauty Accelerate, experts from various perspectives in Marketing and R&D will present relevant solutions to attendees looking for ways to stay in the current of the competition.
💄To inspire and equip R&D and brand marketing innovators to rise to the challenge,Beauty Accelerate will connect the dots among emerging cosmetic technologies, market and retail trends, and supply chain innovations through discussions with newsmaker brands and retailers, data/analytics from leading insight firms, on-trend R&D education, and networking opportunities with some of the industry’s rising stars and established thought leaders.
Put education into action
Imagine the possibilities while exploring the Beauty Accelerate expo! Connect with industry peers in the expo hall to exchange ideas on the latest technologies and concept products, while also broadening your network of supplier and manufacturing contacts, and product development resources. Exhibitors will be showcasing new products and innovations throughout the expo.