K18's Chief Science Officer Talks Emerging Hair Health Innovation

Consumer expectations have surged for hair care and repair products, driven by concerns over compromised hair and scalp health, hair loss and more.
Consumer expectations have surged for hair care and repair products, driven by concerns over compromised hair and scalp health, hair loss and more.
polinaloves at Adobe Stock

🌴☀️ Beauty Accelerate is making its LIVE Los Angeles debut March 6-7, 2024 at the Millennium Biltmore hotel, featuring expert talks, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now to set your beauty innovation agenda. 

💵DISCOUNT CODE: ATT5

Consumer expectations have surged for hair care and repair products, driven by concerns over compromised hair and scalp health, hair loss and more.

Inversely, this has pushed innovation to new depths, beyond the fiber surface—as well as the capabilities of traditional shampoos and conditioners.

Revolutionizing Hair Health Through Biology and Chemistry, a presentation from Artur Cavaco-Paulo, Ph.D., CSO, K18, will explore how chemistries can engage with the biology of hair to offer targeted, effective solutions that improve its overall health and condition.

Cavaco-Paulo has a BSc Chemistry and a Ph.D. in Materials Engineering and Biotechnology at the University of Minho where he is a professor.

He has published more than 400 peer review publications, supervised more than 50 Ph.D. students and holds more than 20 active patents across the biotechnology, fiber technology, hair, skin and pharma areas.

He invented peptide technologies behind the K18 products. In addition, Cavaco-Paulo is currently the CSO of K18 and major shareholder of Solfarcos, which commercializes cosmetic and pharma ingredients.

➡️Be sure to register now for the best rates!

Join us @ Beauty Accelerate to set the innovation agenda

🧴Consumers are testing the limits of beauty innovation like never before. Bringing physical, digital, and even psychological product experience expectations to the forefront of the competition in an always evolving beauty market. At Beauty Accelerate, experts from various perspectives in Marketing and R&D will present relevant solutions to attendees looking for ways to stay in the current of the competition.

💄To inspire and equip R&D and brand marketing innovators to rise to the challenge, Beauty Accelerate will connect the dots among emerging cosmetic technologies, market and retail trends, and supply chain innovations through discussions with newsmaker brands and retailers, data/analytics from leading insight firms, on-trend R&D education, and networking opportunities with some of the industry’s rising stars and established thought leaders.

Put education into action

Imagine the possibilities while exploring the Beauty Accelerate expo! Connect with industry peers in the expo hall to exchange ideas on the latest technologies and concept products, while also broadening your network of supplier and manufacturing contacts, and product development resources. Exhibitors will be showcasing new products and innovations throughout the expo.

➡️Be sure to register now for the best rates!

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