"Understanding Differentiation vs. Trend-chasing to Create Something that Truly Delivers Value," will be led by Lorne Lucree, SVP, global innovation, Tatcha.Lucree
💵DISCOUNT CODE: ATT5
Beauty's trend-driven legacy has been supercharged in the era of social media. At the same time, brands and launches have proliferated.
The result: it's harder than ever to stand out from the crowd and to keep pace with the latest consumer craze.
Brands that thrive in this dynamic environment will be the ones that pursue genuinely differentiated innovation that delivers real value and aligns with shoppers' shifting needs.
In "Understanding Differentiation vs. Trend-chasing to Create Something that Truly Delivers Value," a presentation led by Lorne Lucree, SVP, global innovation, Tatcha, will discuss the differences between trend-chasing and relevant breakthrough product development with an eye toward more coherent innovation.
This is a must-attend session for marketing, R&D and product innovation teams in an era of maximum competition.
Lucree has spent his career combining a passion for beauty with a constant curiosity to distill consumer insights, developments in technology and active ingredients, packaging innovations, progress in sustainability, olfactive trends, inclusion efforts and the latest formulation techniques into blue-sky ideas that translate into breakthrough, retail-ready products that resonate with a wide range of consumers and retail partners.
His approach to concept development is informed by his professional background, combining:
- a consumer-first approach of marketing from Procter & Gamble;
- the attention to beauty métier from L’Oréal and Estee Lauder;
- an entrepreneurial creative spirit of the world of brand building at Luxury Brand Partners (IGK, R+Co, One/Size by Patrickstarrr);
- a successful ability to partner with founders and celebrity influencers;
- an understanding of working with private equity and venture capital firms;
- and a deep knowledge of operations and supply chain from personal care manufacturing.
Lucree's keen eye for successful concept innovation wins awards that resonate with consumers and press on a global scale. These include: Allure Best of Beauty, Allure Best of Beauty Breakthrough, Refinery 29 Beauty Innovator, Glamour Beauty Award, Times UK Style Beauty Award and Nylon Beauty Hit List.
Currently, Lucree serves as the SVP of innovation at Tatcha, leading the R&D, product development, packaging, regulatory and project management functions. Beyond this, he serves a dual role as the strategic advisor for innovation to the Unilever Prestige portfolio of brands, creating and advising the group on best practices as they relate to breakthrough innovation.
Prior to joining Tatcha, Lucree served as the chief innovation officer at Voyant Beauty, the largest beauty and personal care contract manufacturer in the United States, partnering with mass, masstige and prestige brands to formulate and manufacture skin, body, hair and fragrance products.
Lucree holds an MBA with a focus on marketing, leadership and change management from NYU Stern School of Business and a Bachelor of Science degree with a focus on Women’s Studies from Boston University.
➡️Be sure to register now for the best 1- and 2-day rates, as well as group discounts!
Join us @ Beauty Accelerate to set the innovation agenda for 2024 & beyond
🧴Consumers are testing the limits of beauty innovation like never before. Bringing physical, digital, and even psychological product experience expectations to the forefront of the competition in an always evolving beauty market. At Beauty Accelerate, experts from various perspectives in Marketing and R&D will present relevant solutions to attendees looking for ways to stay in the current of the competition.
💄To inspire and equip R&D and brand marketing innovators to rise to the challenge, Beauty Accelerate will connect the dots among emerging cosmetic technologies, market and retail trends, and supply chain innovations through discussions with newsmaker brands and retailers, data/analytics from leading insight firms, on-trend R&D education, and networking opportunities with some of the industry’s rising stars and established thought leaders.
Put education into action
Imagine the possibilities while exploring the Beauty Accelerate expo! Connect with industry peers in the expo hall to exchange ideas on the latest technologies and concept products, while also broadening your network of supplier and manufacturing contacts, and product development resources. Exhibitors will be showcasing new products and innovations throughout the expo.
➡️Be sure to register now for the best rates!
