Consistent growth and investment in innovation across categories is one of Symrise’s many strenghts. Thinking ahead, the company began a series A funding round for U.S. beauty incubator Ignite Venture Studio, allowing Symrise to expand investments in beauty/personal care startups, while driving fragrance and cosmetic ingredient innovation.
Speaking of investing in innovation, in May 2023, Symrise inaugurated The Little Red House, the company’s Fine Fragrance Creation Hub in Shanghai. The hub is said to offer a space dedicated to market research, creative arts, and olfactory culture, featuring exclusive events and cultural programs.
The following insights are a collaborative effort by three voices from Symrise including CEO Hein-Jürgen Bertram, Ph.D., president, Scent & Care, Jörn Andreas, Ph.D., and president, Taste, Nutrition & Health, Jean-Yves Parisot, Ph.D.
To read the entire interview with Symrise, visit the 2023 Leaders and Newsmakers issue.