When Ulta Beauty announced its 2023 Muse Accelerator cohort of early-stage BIPOC brands in September 2023, it was impossible to ignore that four out of the eight companies represented were focused on hair wellness.
Leaders taking part included Jessica Pritchett of Ooli, a plant-based, unisex hair care system formulated for locs that is Leaping Bunny certified, sustainably developed and manufactured in the United States, as well as Ana Nuñez of Vida Bars, a range of solid hair care products formulated for various texture types.
Also taking part were Sharie Wilson and Tonya Thompson of DreamGirls, a five-step system to support the growth and health of Black women’s natural hair, as well as Olivia Bae and Hyeri Sung of Perseve, a hairstylist-inspired range of accessibly priced prestige hair care.
Taken together, it was impossible to deny that hair health has become a key growth sector for beauty.
For the full article, check out Global Cosmetic Industry's November 2023 digital magazine.
