Eye makeup continues to dominate the market today, with 90% of women wearing eye makeup three or more times per week.
In the past 12 months, 73% of U.S. beauty-buying consumers surveyed say they’ve purchased both eyelash makeup products and tools as well as eyebrow products or tools—up from 66% just five years ago when The Benchmarking Company revealed results from its first nationwide consumer lash and brow makeup survey (2018).
