SEE CALIFORNIA NATURALS @ BEAUTY ACCELERATE LA🌴☀️ Beauty Accelerate is making its LIVE Los Angeles debut March 6-7, 2024 at the Millennium Biltmore hotel, featuring expert talks, networking opportunities, and a boutique exhibition of concept products and services from leading ingredient, packaging and contract/turnkey manufacturing partners. 👉🏽 Register now to set your beauty innovation agenda.
California Naturals has named Owen Wilson its chief shampoo officer, according to People.
Wilson and his dog Waffles recently starred in a get-ready-with-me (GRWM) commercial for the brand where he shared his hair routine.
According to People, this is the first brand in the United States that Owen has endorsed.
Shelby Wild, who founded Sephora-bestselling brand Playa Beauty (eventually acquired by Forma Brands) and has just launched the new naturally derived body and hair care line, California Naturals, will discuss the power of clinical evidence, dermatological expertise, clean and natural formulations, and much more during Beauty Accelerate's "Breakthrough Skin Health Innovators" session.
