The brand's signature technology is the Rootbiomic Ferment multivitamin superfood designed to hydrate and balance the scalp and strengthen the hair.
The Rootist ecommerce
The Rootist has debuted its range of biotechnology-driven hair wellness products aimed at the health of the roots, scalp and hair.
The brand's signature technology is the Rootbiomic Ferment multivitamin superfood designed to hydrate and balance the scalp and strengthen the hair.
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To produce the ferment, the brand subjects a collection of naturals to a fermentation process:
- Chinese skullcap root, which supports the "hair cycle" and reduces inflammation
- red ginseng root for the "hair cycle" and strengthened roots, as well as anti-aging effects
- reishi mushroom for boosting the scalp barrier and immunity, as well as microbiota support
- coffee berry for antioxidant protection and boosted circulation
- rice and pea proteins for nourishment and repair of keratin
- probiotic Plantarum L. caseii isolated from apple and vegan kimchi
The brand also taps collagen-, keratin- and protein-rich biopeptides to provide further hair/scalp wellness benefits.
SKUs in the range include the BioBrew Fermented Strengthening Serum, Strengthen Concentrated Shampoo, Strengthen Concentrated Conditioner, AHA+ACV Pre-Shampoo Scalp Clarifying Rinse, Clarify Dry Shampoo Powder and Clarify Balancing Serum for Oily Scalp.
The launch comes amid ongoing growth in prestige hair care. Per Circana, prestige hair care demand has remained elevated, led by double-digit growth in most care and styling segments.
