Cosmetify has released its Cosmetify Index for Q4 2021, detailing the year in beauty and its hottest brands. The report indicates that Huda Beauty, MAC Cosmetics and Anastasia Beverly Hills were the most popular brands in 2021. The hottest rising brands were JLO Beauty, Mallows Beauty and Le Prunier.
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Cosmetify used the 100 most searched brands on Google and ranked them based on five factors: Instagram followers, Instagram engagement rate, Instagram hashtags, global search volume and percent change in searches.
The most popular beauty brands in 2021 were Huda Beauty
MAC Cosmetics, Anastasia Beverly Hills and Avon.
Most Popular Beauty Brands in 2021
- Huda Beauty
- MAC Cosmetics
- Anastasia Beverly Hills
- Avon
- The Body Shop
- Yves Rocher
- Florence by Mills
- Lush
- Oriflame
- Kylie Cosmetics
Most Popular Sustainable Brands in 2021
- REN
- Kiehl’s
- Aveda
Most Powerful Beauty Influencers in 2021
- James Charles
- Bretman Rock
- Yuya
- Mari Maria
- Jeffree Star
- Nikkie de Jager
- Zoe Sugg
- Nikita Dragun
- Camila Coelho
- Bianca Heinicke
Rising Stars of Beauty in 2021
- JLO Beauty
- Mallows Beauty
- Le Prunier
Beauty Brands Losing Popularity in 2021
- Jeffree Star Cosmetics
- Kat Von D Beauty (current name: KVD Beauty)
- Clinell
Biggest Social Following
Most Followed - Huda Beauty - 49.5 million Instagram followers
Most Tagged - Kylie Cosmetics - 25.4 million Instagram followers
Best for Engagement - MAC Cosmetics - 24.2 million Instagram followers
Each Country’s Favorite Beauty Brand
- Avon (37 countries)
- Oriflame (25 countries)
- The Body Shop (21 countries)
Hottest Beauty Products of 2021
- Charlotte Tilbury Hollywood Flawless Filter
- The Ordinary AHA 30% + BHA 2% Peeling Solution
- CeraVe Foaming Cleanser for Normal to Oily Skin
