Hottest Hair Brands & Products, 2021: Cosmetify

May 4th, 2021

Hannah Fink

Trends range from curtain bangs to middle parts to mullets.

Trends range from curtain bangs to middle parts to mullets.

Cosmetify has released its 2021 Hair Report, which reveals the biggest brands right now, as well as the hottest hairstyle trends across the world and the most popular hair influencers on social media.

Related: Shampora Launches Personalized Hair Care

Hottest hair care brand*

Olaplex
Dyson Hair
Wahl
Revlon
Redken

Most followed on Instagram

Sugarbear
Revlon
Olaplex

Top hair influencers by earning

Negin Mirsalehi
Brad Mondo
Sarah Angus

Rising brands based on searches

Curlsmith
Bleach London
Bondi Boost

*Based on overall brand searches according to Google search data, increase in searches, the number of Instagram followers and hashtag mentions, and the brand’s social media engagement rate.

The oil protects hair from damage with its bond-building technology that has more than 160 patents along with frizz and heat protection for sleek, healthy-looking styles.

Olaplex No.7 Bonding Oil Available in Larger Size

Olaplex No. 7 Bonding Oil is available now in the original 1 fl oz size and new 2 fl oz size at Olaplex.com and on the Olaplex Pro App.

The Rootist Debuts Bio-fermented Hair Wellness Range

SKUs in the range include the BioBrew Fermented Strengthening Serum, Strengthen Concentrated Shampoo, Strengthen Concentrated Conditioner, AHA+ACV Pre-Shampoo Scalp Clarifying Rinse, Clarify Dry Shampoo Powder and Clarify Balancing Serum for Oily Scalp.

Vegamour Brings Hair Wellness to 114 Canadian Sephora Stores

Per Vegamour, one hair serum is sold every 15 seconds, totaling over 2 million bottles worldwide since its launch. This is in line with Spate data on hair density concerns.

Staying Ahead of the Trends: TaikiUSA Bridges Science & Beauty

Staying Ahead of the Trends: TaikiUSA Bridges Science & Beauty

TaikiUSA offers access to a vast assortment of validated base formulas, turnkey solutions, and beauty tools so you can go to market quickly- with custom, science-backed products- including masks, patches, beauty tools and waterless solutions.

The Benchmarking Company's Denise Herich will present insights from exclusive consumer surveys, highlighting key opportunities for brands to tap for future innovation and marketing.

K18 & The Benchmarking Co. Decode the Hair Health Revolution at Beauty Accelerate

This session will feature fresh shopper insights into hair wellness, as well as insights from one of the hottest brands of the last few years.

The Doux's Press Play Thermal Styling System Elevates 'Silk Press' Styling

Maya Smith, a licensed cosmetologist and the brand's CEO and co-founder, says, "After three decades as a cosmetologist, I crafted the Press Play Thermal Styling System with a passion to deliver a better thermal styling option."

From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.

Product Design for Deeper Skin Tones: Sun Care, Skin Care & Hair: Coming to Beauty Accelerate

From hair and skin care, to sunscreens and more, this Beauty Accelerate session will provide R&D and their marketing partners with the insights needed to ensure products effectively meet the needs of this massive, dissatisfied consumer base.

'Hair color is not a one-size-fits-all approach, and consumers are looking for a personalized regimen based on their goals,' said John Goss, president of Sally Beauty. 'We are proud to provide a service that meets them where they are, at no cost, to help them achieve the hair color of their dreams.'

Professional Hair Color Advice Has Entered the Chat: Sally Beauty Launches Colorist OnDemand Program

Users of the free service receive "trusted recommendations from licensed professionals," per Sally Beauty, to give them confidence and to ensure the desired results.

In August 2023, Amyris and its domestic subsidiaries filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court for the District of Delaware. At the time, the company announced it was planning to exit its consumer brands.

Windsong Global Acquires JVN Hair from Amyris

In August 2023, Amyris and its domestic subsidiaries filed for Chapter 11 bankruptcy in the U.S. Bankruptcy Court for the District of Delaware. At the time, the company announced it was planning to exit its consumer brands.

'Shine isn't just a glow; it's synonymous with vibrant, healthy hair—a feat that's often elusive or held to salon professionals,' says Diana Pratasiewicz, director of education content. 'Unlocking that coveted shine at home is both convenient and impactful, allowing you to flaunt your hair's brilliance effortlessly. As the skinification of hair takes center stage, individuals are shining the light on the outcomes of their dedicated hair care routines, embracing a healthier, radiant approach to hair care.'

Ouai's Hair Gloss Delivers Shine Outside the Salon

"Shine isn't just a glow; it's synonymous with vibrant, healthy hair—a feat that's often elusive or held to salon professionals," says Diana Pratasiewicz, director of education content.

Body care, color cosmetics and skin care top the list of categories represented on Kline's list of acquisition-worthy indies.

UPDATE: 25 Indie Brands Ripe for Acquisition

Hair care brands on the Kline list include Amika, IGK, bonding disruptor K18 and Verb.