Good Molecules, among the most-searched beauty brands of 2022, has launched the B5 Hydrating Body Serum ($18/200 ml) on Ulta.com and GoodMolecules.com.
U.S. prestige body products grew at more than three-times the rate of facial skin care products in 2022, per Circana (formerly NPD).
The silky, gel-like serum features 4% panthenol (B5) to stimulate skin-barrier-boosting cells and boost moisturization; 0.20% polyglutamic acid to provide immediate hydration, making skin look dewy and plump; and 0.05% beta glucan to soothe the skin and provide immediate and long-term moisturization.
The formulation is vegan and cruelty-free; the packaging's back panel features a break down of the formulation components and percentages.
Ingredients: Water (Aqua) 89%, Panthenol 4%, Propanediol 2%, Coco-Caprylate/Caprate 1.5%, Glycerin 0.75%, Ammonium Acryloyldimethyltaurate/VP Copolymer 0.65%, Glyceryl Glucoside 0.47%, Caprylyl Glyceryl Ether 0.39%, Glyceryl Stearate SE 0.25%, Hydrogenated Lecithin 0.25%, Polyglutamic Acid 0.2%, Sodium Hyaluronate 0.2%, Caprylhydroxamic Acid 0.11%, Capryloyl Salicylic Acid 0.1%, Beta-Glucan 0.05%, Trisodium Ethylenediamine Disuccinate 0.02%.