Rare Beauty is set to launch an emotionally grounded Find Comfort Body Collection, featuring aromatherapeutic and Ayurvedic care. Key SKUs include the Stop & Soothe Aromatherapy Pen, Body & Hair Fragrance Mist, Hydrating Body Lotion, and Hydrating Hand Cream.
The launch taps two trends have been on the rise in recent years: Ayurveda-forward beauty and body care segment growth.
It also gels with Mintel's declaration that, "The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected."
The pocket-sized Stop & Soothe Aromatherapy Pen is designed to help users "de-stress and decompress" with a minty-floral-scented water-break gel formula that can be applied to the back of the neck and behind the ears.
Bottled in a container comprising 43% post-consumer recycled plastic, the formulation's scent comprises notes of peppermint, lavender and tonka bean, as well as active materials such as barrier-supporting niacinamide, antioxidant peach flower extract, and soothing, anti-stress Ayurvedic superstar ashwagandha.
The Body & Hair Fragrance Mist softens the hair and skin and comprises biotin to boost shine and hair strength, niacinamide, peach flower extract and ashwagandha.
The Hydrating Hand Cream also features niacinamide, peach flower extract, and ashwagandha extract, as well as moisturizing sodium hyaluronate.
Finally, the Hydrating Body Lotion boosts and brightens dull skin with niacinamide, peach flower extract, ashwagandha extract and sodium hyaluronate.
