Top Growth Beauty Brands of 2022: Spate

Spate has announced its year in review report, highlighting the top growth brands and top increase brands of 2022 in skin care, hair and makeup. 

The following brands drove the most significant year-over-year growth this year in terms of Google search volume.

Skin Care Brands

1. Biotulin (885.7%)
2. Beauty of Joseon (618.6%)
3. Rhode Skin (424.9%)
4. Peerless Skin (421.1%)
5. Revita (381.0%)
6. Oznaturals (288.5%)
7. Skkn by Kim (285.8%)
8. Love & Pebble (280.4%)
9. Milani Cosmetics (251.7%)
10. Carroten (237.7%)

Hair Brands

1. Jvn (846.3%)
2. Shark hair dryer (556.5%)
3. Arey Grey (386.4%)
4. Lolavie (313.2%)
5. Roseglow (259.4%)
6. Monday Haircare (158.8%)
7. British M (147.8%)
8. Alba Botanica (122.3%)
9. Mise en Scene (119.8%)
10. The Beachwaver (105.9%)

Makeup Brands

1. Rem Beauty (1426.6%)
2. Neogen (652.7%)
3. Dibs Beauty (467.4%)
4. Breylee (377.0%)
5. Salon Perfect (346.7%)
6. Lash Ease (229.3)
7. Makeup by Mario (211.4%)
8. Wonderskin (198.1%)
9. Ogee (194.1%)
10. Gigi Gorgeous (192.3%)

The following brands experienced the most significant positive change in average monthly search volume this year. 

Skin Care Brands

1. Supergoop! (89.1K)
2. La Roche-Posay (81.2K)
3. Laneige (57.7K)
4. Drunk Elephant (55.4K)
5. Tatcha (55.0K)
6. Eltamd (49.1K)
7. Burt's Bees (40.0K)
8. Goop (32.6K)
9. Good Molecules (27.9K)
10. Estee Lauder (27.3K)

Hair Brands

1. Dyson Hair (427.7K)
2. Olaplex (139.6K)
3. Mielle Organics (62.1K)
4. The Beachwaver (57.2K)
5. Redken (51.5K)
6. Neutrogena (42.2K)
7. Nutrafol (40.1K)
8. AMika (37.8K)
9. Ouai (35.9K)
10. K18 (30.3K)

Makeup Brands

1. Charlotte Tilbury (310.1K)
2. Clinique (150.9K)
3. MAC Cosmetics (146.0K)
4. Fenty Beauty (122.1K)
5. Nars (114.6K)
6. Too Faced (72.9K)
7. Elf Cosmetics (63.9K)
8. Rare Beauty (61.4K)
9. Seint (58.8K)
10. Estee Lauder (57.8K)