Cosmopack Shines a (High)light on the Supply Chain

Jul 8th, 2019

Eden Stuart

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Cosmoprof North America (CPNA) will present Factory—a recreation of the entire manufacturing process, live—during Cosmopack 2019.

The Factory will showcase the best of technological innovation in the supply chain through the creation of The Pure Factory face highlighter, a weightless pressed powder aimed at imparting a “delicate, smooth and sophisticated glow.”

The highlighter consists of a safer-for-you formula created without any animal-derived ingredients and a higher percentage of vegetal derived raw materials. It will be packaged in a refillable compact.

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Participating companies include Ancorotti (formula), Toly (primary packaging), Pennelli Faro (brushes and pouches), Co.Pack (machinery) and Nastritex (ribbon). Makeup artist Celeste Duquesne will offer guests makeovers during the activation, utilizing makeup and tools from participating exhibitors.

Cosmpack is an exhibition within CPNA, to be held July 28-30 at Las Vegas’ Mandalay Bay Convention Center.

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