Why has K-Beauty taken the cosmetic market by storm? Is it the ritual of applying products in steps? Or the speed with which new product forms hit the shelves?
During a recent trip to Seoul, I took to the Korean Beauty scene to get a first-hand look—where several new trends, and some old favorites, emerged.
My top 10 trend picks include...
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Natural/Herbal Remedies
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Animal Ingredients
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Essence and Water
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Inspired by Food
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Salt of the Earth
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Peels in Action
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Masks, Masks, Masks
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Medicine and Health
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Fun Packaging
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Weird Formats
...find out why. Join me, Rachel Grabenhofer, for Cosmetics & Toiletries and Global Cosmetic Industry, on a "Gangnam-style" shopping adventure. Tagging along with me is Peter Tsolis, our Estée Lauder advisor.
Here, we give you a glance at the K-Beauty scene pulsing beneath the streets of Seoul. Watch now!
