Clean solutions for curly hair offer consumers new ways to care for their tresses.
About 65% of the U.S. population has curly, coily or wavy hair, and 80% of women with curly and coily hair purchase products specifically for textured hair. They're also willing to spend more on a single product than women with naturally straight or relaxed hair.
Yet these consumers often struggle to find clean, effective products to address key concerns such as frizz and curl control.
Here, Alex Walther, senior chemist, Univar Solutions, discusses the unique needs of curly haired consumers and the new clean solutions available to them.
