Unilever has announced it is acquiring hair care brand K18. Terms of the deal were not disclosed and the transaction is expected to close in the first quarter of 2024.
The brand was founded in 2020 by Suveen Sahib and Britta Cox.
K18’s range of six products help to identify and address the causes of hair damage.
Earlier this month, Kline tapped the brand among the 25 beauty brand most ripe for acquisition. The brand's Hair Mask was among the most-Googled products of 2023.
Vasiliki Petrou, Unilever Prestige CEO, said, “We are thrilled to continue to grow our Unilever Prestige portfolio in high growth premium spaces with the addition of K18. This acquisition complements our fast-growing portfolio of premium, culturally-relevant consumer brands. What Suveen, Britta and the team have created is a testament to the importance of brands built on unparalleled science, product efficacy and community love.”
Sahib said, “Nature is the best designer and we’ve found that by understanding the biology of hair you can achieve true hair health and hair expression with less product, less time, and less frustration. We are elated to join forces with Unilever, who sees the value in our unique biology-first and biotech approach that is more sustainable and efficacious. Our team is proud to join its Prestige beauty business of future forward brands that deliver true impact.”
