Ulta Beauty at Target is expanding its fragrance offerings a mid a category boom.
Ulta Beauty at Target is expanding its array of fragrance brands by adding Coach, Clinique, Kate Spade New York, Ariana Grande, Montblanc, Jimmy Choo, Carolina Herrera, Paco Rabanne and Juicy Couture, which join existing scent partners Ouai and philosophy.
The expansion comes following NPD's report that prestige U.S. fragrance sales totaled $1.1 billion in Q1 2022, an 18% year-over-year increase. Fragrance juice sales alone, including perfumes and colognes, grew 23%.
Ulta Beauty at Target is also adding Melanin Haircare and Sunday II Sunday hair care, as well as Murad Skincare.
The brands will be offered at more than 200 U.S. Target locations.
