Prior to the 2023 opening of physical retail, Sephora will host a London pop up.
Sephora Instagram
Sephora has launched its U.K. business via sephora.co.uk. Per Cosmopolitan; simultaneously, the FeelUnique website will redirect to the new platform and thereby cease to exist.
In the spring of 2023, Sephora will open its first physical store in London.
In the meantime, Sephora will operate a pop up shop at One Marylebone in London, beginning October 20.
The U.K. business will be led by Sylvie Moreau, president of Sephora Europe and the Middle East.
The retailer has also previewed the brands it will be presenting among its initial range, including Tarte, ILIA Beauty, Makeup by Mario, ONE/SIZE and Sephora Collection.
