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Section: Brands & Products > Devices/Tech

Taken together, brands of every size will leave this year's event with the knowledge and insights needed to innovate nimbly and mindfully and to elevate their brands to the next level.

Let's Connect the Dots Between Beauty Marketing and R&D: Beauty Accelerate Los Angeles 2024

Join Beauty Accelerate in Los Angeles to set the 2024-2025 innovation agenda!

Beauty and technology are increasingly inseparable. From R&D and product development to marketing and logistics, digital innovation is central to the industry’s next phase.

Beauty Tech Trend Tracker: AI is Everywhere

From virtual try-ons to AI-driven trend tracking, tech is enabling brands to move more nimbly.

CRE-AR is tailored for digital cosmetic companies, marketing firms and businesses within the beauty industry.

Alijas Debuts Cosmetic AR Filter Marketing Services in US

Brands can create personalized and inclusive AR filters that cater to a wide spectrum of skin tones, facial features and beauty styles.

Amorepacific's Lipcure Beam technology has been honored with the CES 2024 Innovation Award. The device reportedly combines lip diagnosis, care and makeup capabilities in one unit.

CES 2024 Preview: Accessible Beauty, Devices & More

L’Oréal CEO Nicolas Hieronimus will reportedly address "inclusive and accessible beauty tech," according to CES, highlighting the need for "personalized expressions of self."

Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.

5 Top-selling Beauty & Wellness Categories on TikTok Shop

NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.

“Beauty consumers are shopping the entire spectrum of mass and prestige products, blurring the industry more than ever,” said Larissa Jensen, global beauty industry advisor at Circana. “As the beauty industry’s growth streak continues in 2023, a clear and authentic understanding of the complete beauty market becomes particularly important for brands and retailers to determine white space opportunities and where to grow from here.”

Circana's Complete Beauty Captures the Blurring Between Mass & Prestige Categories

“Beauty consumers are shopping the entire spectrum of mass and prestige products, blurring the industry more than ever,” said Larissa Jensen, global beauty industry advisor at Circana.

'We envision a world where skin care isn't about guessing,' said Anastasia Georgievskaya, co-founder and CEO of Haut.AI. 'It's about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience that benefits both brands by increasing sales and customers who get better value for money.'

Haut.AI Gains Funding from LongeVC and Grupo Boticario VC Arm for Generative AI Skin & Hair Platform

"We envision a world where skin care isn't about guessing; it's about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience..."

'I grew up in Minnesota, where my early experiences as one of the few kids of color at school imbued in me the importance of inclusion and its impact on development and growth,' said co-founder and CEO Asha Shivaji. 'This early passion for inclusion stuck with me throughout my career, where time and time again, I saw brands wanting to do right by consumers but falling short, which is exactly where our journey with SeeMe Index began: a vision to bridge the gap between brands and consumers, ensuring that every individual is represented and acknowledged. We recognize the power of responsible AI in achieving this goal while emphasizing the importance of human oversight via experts and advocacy groups. We invite brands and consumers alike to join us in creating a world where inclusivity is the norm, and through the SeeMe Index, we provide the means to make it happen.'

Can AI Make Beauty More Inclusive?

"I saw brands wanting to do right by consumers but falling short, which is exactly where our journey with SeeMe Index began: a vision to bridge the gap between brands and consumers, ensuring that every individual is represented and acknowledged."

The Sustainability Navigator equips marketers with the data needed to plug that gap and reach these sustainability KPIs, per the company.

Provenance Launches AI-powered Sustainability Navigator

The Sustainability Navigator equips marketers with the data needed to plug that gap and reach these sustainability KPIs, per the company.

The Clearblue Menopause Stage Indicator stores results on the app Menopause Stage – Clearblue me. The app determines the likely menopause stage by combining the results of five urine FSH tests, with cycle history and age, per the company.

Clearblue Introduces First At-home Menopause Stage Indicator

The Clearblue Menopause Stage Indicator stores results on the app Menopause Stage – Clearblue me. The app determines the likely menopause stage by combining the results of five urine FSH tests, with cycle history and age, per the company.

Described by the company as the real brain of In Vitro tests, it calculates the sun protection effectiveness of company products.

HelioScreen Updates Laboratory Data Processing Software

Described by the company as the real brain of In Vitro tests, it calculates the sun protection effectiveness of company products.

*depiction only; not the actual technology

L'Oréal Patents Biomarker/Aging Correlation for Personalized Skin Care

While correlations between biomarkers and clinical signs of aging have previously been described, this approach takes it a step further — to generate personalized skin care recommendations.

There is no question that AI is creating a new lens to look through for skin care. Skin analysis is at everyone's fingertips, as is individualized skin care products.

5 AI Skin Care Technologies Pushing the Industry

There is no question that AI is creating a new lens to look through for skin care. Skin analysis is at everyone's fingertips, as is individualized skin care products.

The study of 431,321 participants utilized the skin analysis platform Eve M, which incorporates AI, to identify key inflection points of wrinkle development and severity.

EveLab Insight Releases Preliminary Findings of Skin Aging with AI-Driven Research

The study of 431,321 participants utilized the skin analysis platform Eve M, which incorporates AI, to identify key inflection points of wrinkle development and severity.

Some roles of the robots include preparing hair fiber samples, which a robot named Ariana performed. The work helped in the development of the Dove Intensive repair line.

Unilever's AI and Robots Help to Develop Beauty Products and Patents

Some roles of the robots include preparing hair fiber samples, which a robot named Ariana performed. The work helped in the development of the Dove Intensive repair line.

The company uses advanced imaging technology and parallel polarized light to accurately detect glossiness issues at both the surface and deep levels of the skin.

EveLab Insights Develops Glossiness Detection for AI Skin Analysis

The company uses advanced imaging technology and parallel polarized light to accurately detect glossiness issues at both the surface and deep levels of the skin.

Retailers and beauty brands can provide expert advice and tailored product recommendations based on users’ characteristics, preferences, skin concerns and analyses and visualization and digital try-on experiences.

Revieve Expands Digital Beauty with Google Cloud Partnership

Retailers and beauty brands can provide expert advice and tailored product recommendations based on users’ characteristics, preferences, skin concerns and analyses and visualization and digital try-on experiences.

Recently, researchers found that weekly treatment with red and blue LED lights was sufficient to address acne.

Red Light Skin Care Consumer Interest on the Rise

According to Trendalytics, Solawave dominates the consumer-side conversation, generating more than 500K views on TikTok.

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