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138 Results
Type: Article
Section: Retail > Digital/E-commerce
Digital/E-commerce
Beauty Retail 2020
What do brands and retailers need to do to drive traffic and sales?
Color Cosmetics
A Beautiful Makeover: Challenger Brands Are Leading Sector Transformation
As markets shift and consumer purchasing habits change, it’s unequivocally clear that challengers are capturing a new generation of shoppers.
Digital/E-commerce
How Beauty Brands Are Finding Success on Pinterest
Global Cosmetic Industry
spoke with Vikram Bhaskaran, global head of vertical strategy at Pinterest about the ways beauty brands can leverage the platform's inclusive search feature, how Pinterest impacts the path to purchase and beauty brands that are currently finding success on the social network.
News
L’Oréal Leads the Way to Experiential
It’s no longer enough to tell people why they should buy a product. Instead, the experience of the brand must be communicated as never before.
Digital/E-commerce
Amazon Strikes Again: Why Major Beauty Brands Should Be Concerned
The sampling power of this economic powerhouse is set to disrupt the industry.
Brick and Mortar
3 Beauty Retail Trends to Watch
From beauty's new mega-holiday to U.S. shopper habits, 2019 has a lot in store for retail.
News
How Beauty Brands Can Avoid ‘Influencer Waste’
There is no one-size-fits-all strategy when it comes to influencer marketing, but one thing is for sure, no influencer should receive investment solely based on their potential to reach a large audience.
Digital/E-commerce
How Do You Fight Amazon? Go Low … and High
As Amazon’s reach into beauty and personal care expands, retailers are finding ways to innovate at both extremes of the pricing spectrum.
News
What Did 2018 Mean for Beauty?
8 key elements that made this year unique for beauty and personal care.
Digital/E-commerce
Understanding Social ROI in the Beauty Industry
Smart beauty brands know how to leverage platforms to their fullest, delivering memorable content through visual channels and creating deeper bonds with fans and consumers. However, despite a potential plethora of likes, shares, and comments, one question still remains: how exactly can a brand effectively measure social media ROI? This guide provides the answers.
News
How to Optimize Your Beauty Brand for Every Channel
Organizing and designing your brand to address the specific requirements of physical retail, ecommerce and social media will drive success.
Brick and Mortar
Inside Winky Lux’s Instagrammable Store Experiences
Product-themed installations create a unique physical retail footprint for the social media age.
Color Cosmetics
How Brand Owners Can Fight Fake Beauty Products
In 2016, Estée Lauder alone seized more than 2.6 million products, and a single 2017 raid in Zheijang, China found retailers with inventories totaling $120 million.
Digital/E-commerce
Feelunique’s Cross-Border Beauty Strategy
How Feelunique is helping up-and-coming brands expand their reach in the US, UK, Chinese and other global markets.
Brick and Mortar
Indie Beauty: Retail Savior?
For many retailers, beauty has offered an oasis from Amazon’s ubiquitous market dominance. Perhaps no longer.
Digital/E-commerce
Technology and the Always-on Shopper
Contextual commerce is the future.
Digital/E-commerce
Augmented Reality for Cosmetics: Is Your Intellectual Property Ready?
Is the intellectual property (IP) behind AR technology being properly protected with patents, trademarks, service marks and trade secrets making these startups more valuable and more attractive for potential purchase or partnerships from the large company point of view?
Digital/E-commerce
Overcoming Home Shopping’s Tough Odds
The typical home shopping spot runs between eight to 14 minutes. And only about 10% of the brands that earn a slot in front of the cameras ever gets a second or third airing. Brands need to prepare to succeed.
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