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Powered by 15+ plant extracts, this breakthrough formula from ZENAGEN revitalizes hair follicles, delivering healthier, frizz-free hair to enhance and preserve color.
Zenagen Unveils Eclipse: A Scientifically Advanced, Color Preservation and Anti-Gray Shampoo for All Hair Types
Powered by 15+ plant extracts, this breakthrough formula from Zenagen revitalizes hair follicles, delivering healthier, frizz-free hair to enhance and preserve color.
Nov 15th, 2023
Lead Final
What makes you feel good? A day at the beach? A relaxing bath? A good hair day?
Consumers are seeking out products designed to nourish their bodies and minds. Learn about feel-good beauty trends and product innovation with the Beauty Activations team.
Nov 14th, 2023
Back in August, the pharmaceutical, wellness and food worlds gathered for the highly anticipated National Association of Chain Drug Stores (NACDS) Total Store Expo at the San Diego Convention Center, providing a platform for retailers and suppliers to engage in conversations focused on health and wellness products and services. The event showcased everything from DIY wellness to generative AI, from nasal, ear, and eye health solutions to superfoods and organic medicine.
NACDS Reveals Where Health & Wellness is Going Next
"The products showcased on the expo floor clearly demonstrated the industry's forward-looking approach, highlighting the innovation in health and wellness within and beyond the pharmacy."
Nov 9th, 2023
Facial skin care and devices are among the most desirable beauty category acquisition targets for the next two years.
The 2024-2025 Beauty M&A Forecast
For the first half of 2023, transaction values have so far totaled $326 million, signaling strength in the sector.
Nov 9th, 2023
A multichannel content marketing strategy is particularly important to focus on because we’re all operating in a programmatic environment, with consumers existing across diverse platforms. From waking up and scrolling through Instagram and emails to passing advertisements on our commutes to watching television in our homes—ad infinitum. Diversifying your beauty brand marketing strategy and contacting consumers through these different channels opens the brand to new eyes and fresh perspectives.
3 Keys to Mastering Multichannel Beauty Content Marketing
Any multichannel content marketing strategy takes research, organization, strategy, and management to create and oversee. In order for beauty brands to cater to their consumers successfully, precision and resonance are paramount.
Nov 8th, 2023
The influence of livestream commerce extends beyond individual transactions, shaping the business models of social media platforms that facilitate these events.
Beauty’s Untapped Livestreaming Potential
A blueprint for brands getting started or refining their strategies.
Nov 8th, 2023
Paragon Lead Replacement
ParagonCorp: Where Beauty Meets Science
ParagonCorp succesfully held the 1st breakthrough event titled “Beauty Science Fest 2023” during last September as a bold commitment to provide high quality and accessible beauty products for consumers that strongly backed by science & latest technology.
Nov 8th, 2023
Caitlin Clingman oversees Front Row’s strategy and design’s creative disciplines and content creation and Irmand Trujillo is the associate creative director at Front Row’s strategy and design team.
Redefining Brand Codes: A Journey Toward Renewed Excellence in the Beauty Industry
In the ever-evolving world of beauty, understanding the delicate balance between reigniting your beauty brand’s identity and staying true to your authentic self is crucial for achieving brand elevation.
Nov 6th, 2023
Mintel’s NeuroGlow trend notes, 'The next chapter of wellness will be mind-body beauty, where mental well-being and physical appearance are interconnected.
2024’s Beauty Trends Are Already Coming True
Looking ahead at 2024, I’ve found that Mintel’s latest beauty trend report highlights a wide range of concepts that are already underway.
Nov 1st, 2023
There is a growing wellness focus in men’s grooming and hair care products for Gen Z.
4 Hair Care Trends
Natural ingredients continue to be demanded by consumers.
Nov 1st, 2023
New packaging launches have addressed several consumer preferences.
2023 Packaging Launches
Sustainable packaging options continue to be demanded by consumers.
Nov 1st, 2023
DavosLife E3 DVL95 can be emulsified for use in O/W formulations, water-based skin care or used in oil-based products, such as facial oils or nourishing creams.
3 Anti-aging Trends
Global Cosmetic Industry spoke with beauty insiders to highlight what is trending in the anti-aging, hair care, color cosmetics and packaging industries.
Nov 1st, 2023
From new refillable formats to enhanced recyclability, emerging designs are addressing the challenges of sustainability and consumer experience.
Packaging & Manufacturing Trend Tracker: November 2023
From new monomaterial designs to expanded North American manufacturing, packaging suppliers and contract manufacturers are on the move.
Nov 1st, 2023
All too often teams focus efforts on engaging existing customers, fans and followers to maintain the best ROI.
Strategies for Enhanced Customer Conversion
Part 4 of a 4-part series: Leveraging digital marketing to not only survive but thrive in a competitive landscape.
Nov 1st, 2023
Mood-boosting technologies, a focus on longevity vs. anti-aging, and other trends are set to reshape beauty innovation in 2024 and beyond.
2024 Ingredient Trends Decoded
Longevity, calm beauty, emotionally engaged innovation and more are setting the agenda for the year to come.
Nov 1st, 2023
AI apps that enable virtual make-up try-on are most popular with Gen Z, with 31% saying they’ve experimented with this type of application.
Beauty Tech’s Impact on Consumer Purchasing
New survey data points to how AI, apps, virtual filters, digital assistants and more are shaping how buyers discover and interact with makeup and other products.
Nov 1st, 2023
Hair care prestige and mass sales grew 13% and 8%, respectively, in the first half of 2023.
7 Hair Health Themes for 2024
The skinification boom is revolutionizing scalp care, styling, bond-building and more, providing new innovation opportunities for brands.
Nov 1st, 2023
'The Mineral Sunscreen SPF 30 PA+++ provides holistic support of the skin’s well-aging, because each ingredient works to enhance the fundamental levels of skin health and wellness,' says Nécessaire’s Adriel Carolino.
9 Pro-aging Innovators Reveal Top Ingredients
From algae and sea moss to hydrolyzed pea protein and kakadu plum, brand leaders break down the technologies delivering winning benefits.
Nov 1st, 2023
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