Report: L’Oreal China Invests in Chinese Brand Documents

Sep 12th, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

This is the first investment for Meicifang after it was established by L’Oreal in May 2022.

This is the first investment for Meicifang after it was established by L’Oreal in May 2022.

Shanghai Meicifang Investment (Meicifang), L’Oreal's investment arm in China, has invested a minority stake in Chinese fragrance brand Documents, according to Inside Retail.

Documents will reportedly use the funds for product development, business operations and to fuel its international expansion.

This is the first investment for Meicifang after it was established by L’Oreal in May 2022.

Documents markets toward high-consumption Gen Z and millennials.

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