Kosas is a Gen Z cosmetics brand.
Kosas has hired bankers to seek a potential sale, according to The Information.
The news follows the release of 11 new shades of the brand's hit Kosas Revealer Concealer.
The brand has also been an innovator in sampling, as seen during the height of the pandemic.
Recently, a new report from Kearney, "Beauty and personal care: resetting the stage for M&A," noted that 88% of the 130 senior investment professionals surveyed believe beauty and personal care M&A volume will rise over the next two years.
Key drivers will be a consolidation of companies seeking external add-ons and synergies for existing brands/businesses.
