Actress Pamela Anderson has joined minimalist skin care brand Sonsie Skin as co-founder and owner. The brand launched initially in June 2023 from influencer Marie von Behrens-Felipe and her husband, Roberto A. Felipe.
Anderson has recently promoted a "less is more" beauty mindset, appearing publicly without makeup, including during the 2023 Paris Fashion Week.
"To me, true beauty is about celebrating authenticity," said Anderson. "I want to look like myself, feel like myself, and that means taking care of myself—inside and out."
Sonsie's minimalist skin care range is vegan, clean and cruelty-free.
"Pamela is an icon, trailblazer, and someone I admire deeply," said Marie von Behrens-Felipe. "We share the same values and vision: for everyone to accept, celebrate, and love their true selves; to feel good in our own skin. I couldn't be more grateful for Pamela's belief in Sonsie."
"We are thrilled to embark on this journey with Pamela as co-founder," said Roberto A. Felipe. "Her authenticity, character, and insight will propel Sonsie forward, fostering global awareness. In the dynamic landscape of the skincare industry, Sonsie unfolds as a narrative of self-acceptance, love, and the pursuit of 'Beyond Healthy Skin.' We can't wait to continue building with our Sonsie family."