Eighth Day, a skin care brand founded by dermatologic surgeon Antony Nakhla, MD, has named Savannah Sachs as CEO.
Sachs most recently served as CEO of Tula.
Nakhla will retain his role as the brand's founder, chairman of the board and science innovator, and will continue practicing dermatology and dermatologic surgery in Newport Beach, California.
In September 2023, L Catterton's Elevate Beauty acquired a minority stake in Eighth Day to boost the brand's executive team, drive new product development and support global expansion. Notably, Tula was an L Catterton investment and was acquired by Procter & Gamble in 2022.
Eighth Day was founded in 2021 and has spawned a key hero product, The Regenerative Serum; the brand is built around its Peptide-rich Plasma technology, which comprises 24 bioidentical synthetic peptides, growth factors and amino acids.
"At the onset, we’re going straight into brand and team-building mode," says Sachs, "with a priority on attracting rockstar talent across brand marketing and digital."
The executive adds, "In addition to building out the team, I am currently in the diligence stage which will inform the overall brand and channel strategy throughout this calendar year. But, generally speaking, we will ground our strategy in today’s consumer and luxury market context to build toward Dr. Nakhla’s vision."
Sachs also offers some thoughts on the cult-status success of Eighth Day so far.
"Luxury is one of the fastest growing segments in beauty, and to win as a brand you have to have two things: deep clinical credibility and truly innovative, potent formulas," she explains." Eighth Day has both–it is grounded in nearly two decades of Dr. Nakhla’s boundary pushing work with over 10,000 reconstructive surgical patients and is built on the innovation of his Peptide-rich Plasma..."
Sachs concludes, "Eighth Day’s cult-favorite status also stems from empowering consumers with real results, paired with our strong, strategic retail partnerships with Nordstrom, Violet Grey, Bergdorf Goodman, Neiman Marcus and most recently Net-A-Porter."
“Savannah is joining at a critical time for the brand, and I could not be more thrilled to welcome her into the world of Eighth Day,” says Nakhla. “Her track record of building brands and passion for architecting high-performance teams will be vital during our next phase of growth.”
“I am so excited to join Dr. Tony and Eighth Day–it is truly a privilege,” says Sachs. “I thrive in the growth stage, building from the ground up, and there is so much opportunity here to bring his vision to life.”
“We are thrilled to have Savannah, one of the most talented leaders in growing beauty brands, join Eighth Day, a beloved brand with cult products that harness the power of sophisticated, modern skin technology to promote timeless beauty," says Cori Aleardi, founding partner of Elevate Beauty. "Her proven ability as a brand builder and deep experience in skincare make her the ideal person to lead the brand to its full potential."
