Breaking Down the Skkn by Kim Makeup Relaunch

Jan 18th, 2024
Skkn by Kim Makeup is set to relaunch, pairing 'skin-loving formulas' and 'high-performance glam.' All SKUs launch January 26, 2024.
Skkn by Kim Makeup is set to relaunch, pairing "skin-loving formulas" and "high-performance glam." All SKUs launch January 26, 2024.
Kim Kardashian/Facebook

Skkn by Kim Makeup is set to relaunch January 26, 2024, pairing "skin-loving formulas" and "high-performance glam."

The relaunch comes amid reports that namesake influencer Kim Kardashian has attempted to buy out Coty's stake in the brand. Coty first took a 20% stake in the business in 2020.

Skkn by Kim launched skin care in 2022.

In a social media post, Kardashian highlighted the new makeup range's clean and hydrating elements, a nod to the increasing hybridization of the color cosmetic sector.

Key SKUs include:

  • Soft Matte Lip Color lipsticks in 10 matte shades
  • Lip Liner pencils in 15 lightweight shades; this is the one SKU in the range that specifically calls out skin-friendly ingredients, including organic jojoba oil and squalane
  • Classic Mattes Eyeshadow Palette, featuring 12 warm and cool nude shadows in silky matte finishes


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