Compass Diversified (CODI) has taken a majority stake in Atlanta-based The Honey Pot Company, LLC for an enterprise value of $380 million; the current leadership team will remain in place, while existing owners and management, including co-founder, Beatrice Dixon, will "retain a significant minority stake in the company."
Founded in 2012, The Honey Pot Company was an early leader in the revamping of feminine care products, including the hygiene, menstrual, consumer health and sexual wellness categories.
The brand has performed well in mass channels, including Walmart.
“We are excited to embark on this partnership with CODI, a firm that aligns seamlessly with our values and is dedicated to championing our vision of destigmatizing feminine care through accessible products and promoting holistic wellness, both inside and out,” said Dixon, who will continue to lead the company in her current role as CEO and chief innovation officer. “We believe that this partnership will not only enable us to sustain our commitment to innovation and education but will also empower us to continue cultivating a movement rooted in community and self-care.”
She added, “I continue to be humbled by the journey of The Honey Pot Co., and I hope that both the creation of this business and where it stands today serve as a reminder that while doors are often closed, there is always space for passionate and visionary entrepreneurs. That space doesn’t have to be explored alone, either. Partnerships and investments, both big and small, enable the opportunity for your business to blossom and reach its full potential. We want to thank our prior investment partners, New Voices Fund and VMG Partners, for allowing us to do just that and for their tremendous trust and support as we have expanded our business to reach more humans in the past five years.”
CEO of Compass Diversified, Elias Sabo, commented, “Beatrice and her team have done an amazing job building The Honey Pot Co. into a leading feminine care brand that has distinctive category ownership and unique brand positioning. They have a strong leadership team, an efficacious line of products, and a track record of impressive innovation and category disruption. We believe they have tremendous growth opportunities on the horizon. This partnership is a testament to the importance of brands built on dedication to innovative products and fostering community. We are so excited to provide The Honey Pot Co. with the resources necessary to bring it closer to its goal of serving more people by being the number one ‘better-for-you’ personal care brand in the world.”
