2023 Beauty Wrapped: Most Read Stories of the Year

Dec 8th, 2023

This year, readers clicked on stories about 2024 trends, packaging design, skin care consumer surveys and more.

This year, readers clicked on stories about 2024 trends, packaging design, skin care consumer surveys and more.

Jacob Lund at Adobe Stock

This year, readers racked up 1.5 million page views on Global Cosmetic Industry*, taking in the news of the day, the latest ingredient and packaging launches, exclusive trend reports, in-depth video interviews, and more. Below, we present the top reads of the last 12 months.

*Google Analytics, December 8, 2022-December 8, 2023

Cosmetify's recent report measured brands and influencers against the number of TIkTok followers, videos and hashtag views they generated in 2023.

2023-2024 Top Beauty Influencers & Brands

A trio of reports measuring across platforms and methodologies uncovers influencers of widely different follower counts and backgrounds.

Celebrity brands have made the biggest impact in the color cosmetics and fragrance categories, NIQ notes, representing 2.9% of all dollar sales in both categories.

2024 Celebrity Beauty Preview

Where is the category trending? And what are the sales stakes? NIQ has some answers.

#Sunsethair registered more than 104,000% growth, week over week, and can be described as an orange- and yellow-dyed balayage look.

Trending: DOA Kozmetik, Sunset Hair, Makeup Flashback, Hyperpigmentation and More

Our weekly "Consumer Pulse" report uncovers trends in cosmetic-related searches across the web. Trending now are: DOA Kozmetik, makeup flashback, Kylie Cosmetics Power Plush Foundation, depigmenting serum, blackhead vacuum, sunset hair and others.

How Oxybiome Supercharges the Skin

How Oxybiome Supercharges the Skin

A new solution for youthful, stressed skin.

TikTok conversations about fragrances have consistently grown, defying typical seasonal patterns. This suggests brands should actively participate in these ongoing discussions on TikTok to boost awareness.

How Social Media Works as a Predictor for Trends in Beauty and Fragrance

Spate co-founder Yarden Horwitz to discuss social media trends, key formats and olfactory notes on the rise in the United States and white space ripe to explore in 2024.

It Cosmetics is in our headlines again, with searches on 'It Cosmetics Concealer' up 250%.

Trending: Bye Bye Under Eye Concealer, Madara Cosmetics, Looks Maxxing, Male Beauty and More

Our weekly "Consumer Pulse" report uncovers trends in cosmetic-related searches across the web. What's hot? Reggie Wells makeup, Makeup Forever #108 Brush, It Cosmetics Bye Bye Under Eye Concealer, Madara Cosmetics, looks maxxing, male beauty and more.

Fundamentals such as a high replenishment rate have kept the prestige beauty sector strong, as has experiential brick-and-mortar. In fact, Circana's Larissa Jensen says, 'we anticipate the brick-and-mortar channel to outperform e-commerce in 2024.'

Prestige Beauty is Set to Grow Throughout 2024: New Data

Prestige fragrance rose 12%, led by juices, gift sets and body sprays, while makeup increased 11%, driven by blush and lip oils.

As part of its mission to “inspire everyone to love living consciously,” The Honest Company is proud to offer many biobased products, which act as alternatives to conventional fossil-fuel-based products.

The Honest Company’s Biobased Evolution

The adoption of natural and renewable materials and third-party certifications builds consumer trust and addresses growing consumer concerns.

Taken together, brands of every size will leave this year's event with the knowledge and insights needed to innovate nimbly and mindfully and to elevate their brands to the next level.

Let's Connect the Dots Between Beauty Marketing and R&D: Beauty Accelerate Los Angeles 2024

Join Beauty Accelerate in Los Angeles to set the 2024-2025 innovation agenda!

The Benchmarking Company's Denise Herich will present insights from exclusive consumer surveys, highlighting key opportunities for brands to tap for future innovation and marketing.

K18 & The Benchmarking Co. Decode the Hair Health Revolution at Beauty Accelerate

This session will feature fresh shopper insights into hair wellness, as well as insights from one of the hottest brands of the last few years.

Selfmade Founder Brings 'Mind-Beauty Axis' to Beauty Accelerate

By tapping the emerging field of psychodermatology and leveraging ingestible and neurocosmetic product formats, today’s brands have an opportunity to deliver holistic, multidimensional benefits that address the emotional and aesthetic needs of consumers.