Refillable, biobased, plastic-neutral and other strategies are driving packaging for beauty/personal care forward.
An increasing number of beauty brands and retailers are embracing multifaceted sustainability protocols for packaging, pairing multiple strategies among their initiatives. Here, we round up some of the most notable introductions so far this year.
By choosing refillable aluminum bottles for shower gels, shampoos, conditioners and hand washes, consumers can easily clean out packaging before heading to the store for a refill. The durability of the bottles also allows them to remain in circulation for long periods of time.
