[video] Meet the New Material Replacing Paper and Plastic in Packaging

Feb 19th, 2019

Audrey Latimer

Finland-based Paptic Ltd. is striving to replace paper and plastics in packaging with its Paptic Tringa, a material made of wood fibers from controlled and sustainable managed forests.

According to the company:

Paptic Tringa is a durable material that stretches and does not rip as easily as paper;
The wood fibers are completely biodegradable under industrial composting conditions;
Paptic can be recycled with carton board;
The material can be produced with existing paper and production lines;
Paptic manufacturing technology reduces water and energy consumption; and
Products made of Paptic are both light and thin, which allows for shipping, storing and handling efficiency.

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Le Volume De Chanel mascaras now feature G.Pivaudran-developed packaging comprising recycled aluminum.

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The lid is connected to the base and releases the front panel of the box, revealing the product, also highlighted by the decorated interior setup, including a removable wedge.

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The Inner Cups offer filling capacities of 30 ml and 50 ml, and can be combined respectively with Maria Jar 50 ml and 75 ml.

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Entering the new year, packaging innovation for beauty, as well as a high number of regionalized manufacturing moves, hasn't slowed down.

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Charlotte Oueini-Gentet, business development manager in Los Angeles for the Texen Beauty Partners' LA office, says, “The United States has always been viewed as innovative and always on the move…it’s confirmed! The momentum for new brands and product launches is extremely strong in Los Angeles. Being as close as possible to this market is essential to understand stakes and trends and gain in responsiveness! '

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In January of 2023, the CMA expanded its work on environmental claims to include fast-moving consumer goods (FMCG). These are essential items that include food and drink, cleaning products, toiletries and personal care items.

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