Search Global Cosmetic Industry: Page 3

2,801 Results
Section: Consumers & Markets
Japanese virtual anime vocaloid Hatsune Miku has inspired cosplay, not to mention shampoo/conditioner and cosmetic lines,
Trending: Miku and Trixie Cosmetics, Powergrip Primer and More
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest across Google and TikTok. Now trending: Miku Cosmetics, cosmetic bag Golden Apple, Trixie Cosmetics, power grip primer, #nailembellishments and #watermelonmakeup.
Dec 3rd, 2023
From minimalist ingredient decks to pared down beauty routines, consumers are increasingly focused on products that prioritize quality, efficacy and maximum efficiency.
The 2024 Beauty Trend Agenda
As always, conditions are subject to change—at any moment.
Nov 30th, 2023
The gains beauty brands and retailers can make by leveraging influencer marketing, live shopping and loyalty apps aren’t limited to the holiday season. These initiatives usher shoppers into a brand or retailer’s content ecosystem, allowing the company to build deeper relationships—and increased loyalty—with shoppers over time. Those are relationships that will pay dividends not just for the holidays but into the new year and beyond.
3 Ways Beauty Brands Can Capture Holiday Spending
Influencer marketing, live shopping and loyalty apps are three investments beauty brands and retailers are making to differentiate themselves and transform distracted shoppers into customers in this critical period—and into the new year.
Nov 29th, 2023
Skin care was a clear winner for the week of Black Friday 2023, but growth was widespread.
UPDATE 4: Beauty Sales Crack Top 5 Categories for US Thanksgiving Holiday Shopping Event
“This year is the first time personal care and beauty items were among the top five most popular gifts purchased over Thanksgiving weekend, with nearly one-quarter of shoppers purchasing these items.”
Nov 27th, 2023
AI perfume, as you might expect, refers to fragrance uniquely created by algorithmically calculating the best match for a given consumer based on data gathered from questionnaires.
Trending: Haruna Kawaguchi Cosmetics, AI Perfume, Beard Growth Serum and More
Our "Consumer Pulse" report uncovers cosmetic-related searches growing in interest on Google Trends, TikTok and the web. Now trending: Haruna Kawaguchi, Lisa Cosmetics, Freshly Cosmetics, AI perfume, perimenopause tests, beard growth serum, #nudemakeup...
Nov 22nd, 2023
Pheromone perfume, a growing trend, with more than 130K searches for pheromone perfume on Google and trending on TikTok.
Spate Reveals 3 Beauty and Personal Care Consumer Trend Predictions for 2024
Each of these predicted macro trends were selected through an analysis of growing micro trends present on Google searches and TikTok videos in the space of beauty and care.
Nov 22nd, 2023
Looking ahead, 40% of surveyed professionals noted that consumers are increasingly selecting DIY/home alternatives to professional beauty services. Other key trends that are expected to escalate in coming years include consumers spending more time on at-home self care and beauty, as well as greater adoption of streamlined beauty routines.'
Top 2024 Trends Impacting Beauty, Personal Care & Wellness
Key claims capturing consumer interest include "environmentally friendly" (62%), sustainable packaging (60%), low carbon/carbon-neutral (58%) and sustainable sourcing (56%).
Nov 16th, 2023
Black female beauty blogger. Female vlogger is showing cosmetics products while recording video
7 Beauty & Wellness Trends to Look For in 2024
Yelp's 2024 Beauty and Lifestyle Trends report predicts the top beauty trends of 2024 to focus on active lifestyles, retro stylings and various self-care strategies.
Nov 15th, 2023
Kojic acid soap is surging in interest, driven in part by the brand Kojie San — searches on this brand are up 63% in the last 24 months.
Trending: Hunca Kozmetik, Steya, Kojic Acid Soap and Others
Our weekly "Consumer Pulse" report uncovers cosmetic-related searches growing in interest on Google Trends, TikTok and the web. Now trending: Hunca Kozmetik, Steya, Republic Cosmetics, kojic acid soap, silicone scar tape and #blackchristmasnails.
Nov 15th, 2023
Impulse purchases and emerging category trends are driving health and beauty rankings on TikTok shop.
5 Top-selling Beauty & Wellness Categories on TikTok Shop
NIQ attributes the lip cosmetic and facial skin care results to their status as "impulse purchases," while the whitening and supplement results point to TikTok's ability to drive new trends not necessarily seen elsewhere.
Nov 15th, 2023
“Beauty consumers are shopping the entire spectrum of mass and prestige products, blurring the industry more than ever,” said Larissa Jensen, global beauty industry advisor at Circana. “As the beauty industry’s growth streak continues in 2023, a clear and authentic understanding of the complete beauty market becomes particularly important for brands and retailers to determine white space opportunities and where to grow from here.”
Circana's Complete Beauty Captures the Blurring Between Mass & Prestige Categories
“Beauty consumers are shopping the entire spectrum of mass and prestige products, blurring the industry more than ever,” said Larissa Jensen, global beauty industry advisor at Circana.
Nov 15th, 2023
Lead Final
What makes you feel good? A day at the beach? A relaxing bath? A good hair day?
Consumers are seeking out products designed to nourish their bodies and minds. Learn about feel-good beauty trends and product innovation with the Beauty Activations team.
Nov 14th, 2023
Makeup spend per buyer on makeup increased by 10% so far in 2023, while purchase frequency rose by 4%.
US Beauty Sales Will Remain Strong Through End of 2023: Circana
Makeup spend per buyer on makeup increased by 10% so far in 2023, while purchase frequency rose by 4%.
Nov 14th, 2023
Megababe's key differentiators include addressing underserved concerns and consumers.
9 Indie Brands Defying Today's Challenging Environment
Leading brands highlight the importance of affordability, unique innovations, enduring relevance and more.
Nov 13th, 2023
Facial skin care and devices are among the most desirable beauty category acquisition targets for the next two years.
The 2024-2025 Beauty M&A Forecast
For the first half of 2023, transaction values have so far totaled $326 million, signaling strength in the sector.
Nov 9th, 2023
A multichannel content marketing strategy is particularly important to focus on because we’re all operating in a programmatic environment, with consumers existing across diverse platforms. From waking up and scrolling through Instagram and emails to passing advertisements on our commutes to watching television in our homes—ad infinitum. Diversifying your beauty brand marketing strategy and contacting consumers through these different channels opens the brand to new eyes and fresh perspectives.
3 Keys to Mastering Multichannel Beauty Content Marketing
Any multichannel content marketing strategy takes research, organization, strategy, and management to create and oversee. In order for beauty brands to cater to their consumers successfully, precision and resonance are paramount.
Nov 8th, 2023
The influence of livestream commerce extends beyond individual transactions, shaping the business models of social media platforms that facilitate these events.
Beauty’s Untapped Livestreaming Potential
A blueprint for brands getting started or refining their strategies.
Nov 8th, 2023
Uncanny valley makeup refers to a makeup style that intentionally gives the appearance of an AI-generated or android-like person and imparts a sense of discomfort or 'uncanniness' to the viewer.
Trending: #UncannyValley Makeup, Pink Concealer, Hair Ornaments and More
Our weekly "Consumer Pulse" social media report finds cosmetic-related searches surging in interest on Google Trends, TikTok and the web. Now trending are: Dove makeup, Ahazo Cosmetics, Zozotown, #uncannyvalley makeup, #pinkconcealer and #hairornaments.
Nov 8th, 2023
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