Search Global Cosmetic Industry: Page 2

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Type: Article

Section: Consumers & Markets

The consumer continues to evolve its standards in sun care, skin care and color cosmetics.

What’s Trending? Sun Care, Skin Care & Color Cosmetics

Multi-beneficial and natural ingredients are at the forefront of these categories.

How to Get Your Brand in the Movies

There are many ways to get your brand in a movie and make that positioning partnership, as well as grow your brand.

It’s all about what we need as we evolve, and this natural and high-tech fusion will continue to shape the spa industry.

The Spa Industry Has Become A Fusion of Natural And High Tech

The spa world is going through a mountain of changes from technological advancements to self-care improvements to redefined medicine to cleaner materials to inclusive sexual wellness to spiritual awakening and more.

Cracking the Code on the Subscription Business

How Ipsy is standing out and keeping up as the subscription business landscape continues to evolve.

Beauty Product Claims & the NAD: Why Substantiation Matters

Part 2 in a 3-part series: Substantiating product claims is required by law and may help brands avoid an inquiry from the FTC or other regulatory bodies. It also has the added benefit of establishing consumer trust in your brand.

Olive Young, South Korea’s leading H&B store, saw sales exceed $1.6 billion as of 2021.

Korea’s 2023 Top 10 Beauty Market Trends

South Korea—the birthplace of K-beauty—has the eighth largest cosmetics and personal care market in the world.

The beauty industry is just starting to change and shift towards a consumer driven universal approach to defining products, categories, how we market, who we market to, and everything else that previously had a rigid gender-bound approach.

Univar Solutions Discusses Genderless Beauty

How inclusive beauty presents opportunities for brands, formulators and innovation.

Trust can be established through what is in a product and what is not, highlighting proven patented ingredients or statistics from clinical trials.

3 Keys to Increasing Conversions with First-Time Beauty Buyers

Part 1 of a 4-part series: How the right combination of trust, intrigue and education can be leveraged to increase conversion rates with first-time buyers.

Beauty brands have a competitive advantage in gamification strategies because beauty is personal and consumers are always looking for recommendations based on their specific needs.

A Cookieless World is Good for Beauty Brands

Brands that know their customer better than their competition will win. Which is why beauty brands that embark on a conversational commerce (or, as I like to call it, “mecommerce”) strategy can create the strongest competitive advantage.

Ninety-three percent of women who bathe in a bathtub do so to relax, 83% do so to pamper themselves, 67% do so for alone-time (make that 77% if she has one or more children under 18 years old in her household) and only 31% saying they bathe in a tub to get clean.

Baths, Showers & Beauty: Consumers Tell All

The importance of “me time” in the bath or shower rises with personal stress levels, as does the importance of the products consumers use when indulging themselves.

The goal of the legislation is to ensure that cosmetic product manufacturers provide assurances that cosmetic products are safe.

3 Ways Beauty Companies Can Prepare for MoCRA

While the legislation will continue to morph over the next few years with additional guidelines, there are three things that all beauty companies can do to prepare for what’s passed—and what’s next—when it comes to modernizing.

Inside the Mind of an Inclusive Investor: Laurel Mintz of Fabric VC and Elevate My Brand

Sustainability is a long-term value and your customers will know if you are faking it.

How Sustainability Became the Root of Kari Gran

With authentic sustainability marketing you aren’t just pushing your newest serum, you are creating loyalty by inviting customers to be a part of your mission, and to believe in your business.

Judah Abraham is the founder and CEO of Slate Brands, a beauty and fragrance incubator.

Do Beauty Incubators Still Matter?

In 2023, incubators continue to feed and support the industry’s creative pipeline.

5 Beauty Whitespace Mapping Steps for Growth

Scale your brand and acquire market share in 2023.

This week's top trending Google Trends search on Kalme Skin Care indicates consumer interest in rosacea and sensitive skin care.

Trending: Redness and Rosacea Line 'Kalme Skin Care'

This week's report on trending Google searches saw "Kalme Skin Care" take the top slot. The line focuses on redness and rosacea in skin and features some interesting ingredients. Learn more here.

Gone are the days of the quickly antiquating terms “anti-aging” or “natural” serving as enough to draw in a new consumer toward a skin care offering.

5 Skin Care Trends to Watch

From marine-derived ingredients to menopausal care, brands are pushing the envelope on brand innovation.

Sales of men’s skin care products are mostly concentrated on shaving products, moisturizers, creams, sunscreen and cleansers and face wash, according to FMI.

FMI Analysis: Men's Skin Care to Reach US $28.34 M by 2029

Sales of men’s skin care products are mostly concentrated on shaving products, moisturizers, creams, sunscreen and cleansers and face wash, according to FMI.

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