LiquiGlide has debuted its zero-waste packaging, EveryDrop, designed with industrial designer, Yves Béhar, and his firm, fuseproject.
The EveryDrop packaging is made possible by LiquiGlide’s coating technology, which eliminates friction between the inside of the package and the product and thereby allows products to flow freely and completely out of the container.
Combined with LiquiGlide’s frictionless technology, the new, translucent packages allow consumers to see how much product is left and get virtually every drop of the product, which makes the package more recyclable. The packages further reduce the carbon footprint associated with consumer-packaged goods.
Damien Dossin, EVP and GM, CPG at LiquiGlide, said: "The first EveryDrop packages are ready for commercialization with creams, lotions, gels, and conditioners. We are thrilled to make them available to global brands and indie brands alike. Beauty is a highly competitive space, and new product launches struggle to gain traction, let alone establish brand loyalty. Consumer research shows that consumers are far more likely to try, and continue to buy a product that is launched in EveryDrop packaging because of its unique aesthetics and practical benefits. LiquiGlide offers powerful tools for generating excitement for product launches and building loyalty with existing product lines.”
Dave Smith, CEO and co-founder of LiquiGlide, said: "We believe that LiquiGlide’s technology offers clear advantages over anything else in the market and will eventually become ubiquitous. For example, creams and gels that are typically constrained to cumbersome and unsanitary jars can now be sold in delightful, hygienic, and sustainable EveryDrop packaging. We were excited to collaborate with Yves Béhar and fuseproject to take this important step toward realizing that vision."
Kripa Varanasi, an MIT Professor and co-founder of LiquiGlide, said: "Recycling is almost impossible when a product is left behind. In some cases, a significant amount of water is needed to clean the packages. But the reality is that many products we believe we are recycling end up in the landfill. Beyond the superior user experience and zero waste, LiquiGlide technology can reduce carbon and water footprint for beauty packaging as it eliminates product waste, allows for the ability to concentrate products, eliminates the need for secondary packaging, enables smaller packaging sizes, and reduces transportation emissions.”
