In August 2020, at the height of pandemic lockdowns, actor Kate Hudson launched wellness and beauty supplement brand InBloom. Now, the brand has announced it is debuting in 450 brick-and-mortar stores across the United States, exclusively at Whole Foods Market.
The brand is also launching new products and "retail-ready packaging."
SKUs landing at Whole Foods include Essential Elements, an all-in-one greens and multivitamins blend; Beauty Aura, an all-in-one skin, hair and nails beauty complex; Brain Flow, an all-in-one cognition blend; and Green Protein, a vegan and six-source plant protein mixture, in Chocolate and Vanilla.
The SKUs will be packaged in the brand's reportedly sustainable Omnipouch.
As previously reported by Global Cosmetic Industry contributor Denise Herich, "About 87% of surveyed U.S. women who buy beauty products say they take supplements as a part of their regular daily skin and body care routines, and 84% take them daily. In fact, 92% believe the best way to obtain their beauty objectives is with an inside-out approach, which includes supplements."
"We are on a mission to holistically support the key pillars of beauty, brain and body, and I can't think of a better retail supplier that has garnered more trust in the space than Whole Foods Market," said Hudson. "We are so excited that our new lineup has made its exclusive debut into 450 stores nationwide in select Whole Foods Market stores. It's a dream come true to see this kind of growth and how we've transformed the way people think about nutrition."
