Hello’s latest launch is the Seriously Friendly collection, which includes four toothpastes and a mouth wash. The different toothpastes are designed for variable treatments including whitening, sensitivity and fluoride. The toothpaste tubes are BPA-free and contain no phthalates. The formula is leaping bunny certified and vegan with no artificial sweeteners or flavors, dye, preservatives, parabens or gluten. Each product in the new collection costs $6.99; available at hello-products.com.
Related: Davids Launches Nano-Hydroxyapatite Toothpaste
Bye Bye Bacteria Fluoride Toothpaste is focused on killing bad breath bacteria, preventing cavities and naturally whitening teeth. It is formulated with zinc, tea tree oil and herbal mint; its main active is sodium monofluorophosphate.
Ingredients: sodium monofluorophosphate, sorbitol, purified water, hydrated silica, glycerin, calcium carbonate, erythritol, xylitol, xanthan gum, flavor, titanium dioxide, cocamidopropyl betaine, sodium cocoyl glutamate, zinc citrate, stevia rebaudiana leaf extract, melaleuca alternifolia (tea tree) oil.
Gum Nourishmint Fluoride Toothpaste is made with hyaluronic acid, coconut oil and sweet mint flavor to moisturize and prevent cavities. Its main active is sodium fluoride.
Ingredients: sodium fluoride, sorbitol, hydrated silica, purified water, glycerin, aloe vera gel, erythritol, xylitol, xanthan gum, titanium dioxide, cocamidopropyl betaine, cocos nucifera (coconut) oil, sodium cocoyl glutamate, flavor, stevia rebaudiana leaf extract, sodium hyaluronate, melaleuca alternifolia (tea tree) oil.
See Ya, Sensitivity Fluoride Toothpaste helps reduce tooth sensitivity and relieve sensitiyy pain. It is also intended to prevent cavities and protetct enamel. Its main actives are potassium nitrate and sodium fluoride.
Ingredients: potassium nitrate, sodium fluoride, sorbitol, hydrated silica, purified water, xylitol, aloe vera gel, glycerin, flavor, cocos nucifera (coconut) oil*, xanthan gum, titanium dioxide, cocamidopropyl betaine, sodium cocoyl glutamate, stevia rebaudiana leaf extract*.
Bye Bye Bacteria Mouthwash kills bad breath bacteria with a natural herbal mint flavor. It is formulated with zinc and tea tree oil and packaged in a bottle made from 100% PCR.
Ingredients: purified water, vegetable glycerin, polysorbate 80, flavor, erythritol, xylitol, poloxamer 407, citric acid, sodium benzoate, zinc lactate and melaleuca
Separate from the Seriously Friendly collection is the new Freakin' Fresh + Whitening Fluoride Free Toothpaste. It whitens and moisturizes teeth while removing plaque. The toothpaste is made with hemp seed oil, coconut oil and Yakima Valley spearmint. It is currently out of stock.
Ingredients: sorbitol, hydrated silica, purified water, vegetable glycerin, xylitol, erythritol, mint, xanthan gum, titanium dioxide, cannabis sativa seed oil, cocos nucifera oil, sodium cocoyl glutamate, cocamidopropyl betaine, potassium sorbate, stevia rebaudiana leaf extract and tea tree oil
![Burst founder Hamish Khayat says, 'The kids’ brush is a great example [of our product development philosophy]: the biggest problem with existing brushes was that brush heads aren’t curved at the end, so they can’t reach the rear molars. So, you curve the head and you solve that problem.' Pictured are variants of the BurstKids Sonic Toothbrush.](https://img.gcimagazine.com/files/base/allured/all/image/2022/05/BURSTkids_Sonic_Toothbrushes.6287fd790c577.png?auto=format%2Ccompress&fit=crop&h=191&q=70&w=340)
