Givaudan has debuted its latest technology ScalpSure designed to allow for the creation of fragrances that effectively counteract scalp malodor and is said to provide "a delightful, scented experience, validated by both experts and consumers."
It is said that ScalpSure technology was created to meet the prevalent demand linked to a reported 61% of people* across the globe concerned by sweat or scalp malodor.
ScalpSure's early stages of research included a headspace analysis of the olfactive challenge directly collected from consumers' hair in which Givaudan’s malodor research teams from the Health & Well-being Centre of Excellence, alongside olfactive experts, in order to develop the most realistic scalp malodor model.
This odor reconstitution is said to serve as an accurate framework from which to develop a solution, Givaudan’s perfumers screened the behavior of perfumery ingredients and fragrance formulas, to ascertain the best solutions to efficiently counteract the build-up of malodors on the scalp.
Jessica Jiang, Personal Care Senior Creative Fragrance manager, shared, “The highly consumer-centric approach of ScalpSure ensures an enhanced understanding of the malodor challenges on the scalp and improved awareness of how best to design solutions. The superior efficiency of ScalpSure in counteracting malodor has been demonstrated through a holistic validation methodology composed of olfactive experts, sensory panelists, and consumers themselves, through home-use tests led on a cross-regional level.”
Sophie Rhodes, Personal Care senior perfumer, added, “The challenge in designing an effective hair care fragrance is to create a beautiful scent that both delights consumers while simultaneously addressing their concerns. The fragrance should provide an impactful and enjoyable fragrant experience while effectively suppressing scalp malodor. The ScalpSure design aid supports perfumers in shaping tailor-made fragrances capable of successfully banishing unwanted smells on the scalp. By combining hedonic and performance criteria, ScalpSure™ fragrance guidelines offer perfumers an innovative tool to ensure consumer satisfaction.”
*Project Reveal, 2016, % of men and women concerned about malodour in their hair
