Dr. Squatch is expanding its retail to Walmart stores nationwide. The initial Walmart launch will include Dr. Squatch bar soaps, shampoo, conditioner and Soap Gripper shower booster.
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All Dr. Squatch products are made from natural ingredients. The brand’s Walmart offerings will feature scents like Pine Tar, Fresh Falls, Wood Barrel Bourbon and Cedar Citrus.
Jack Haldrup, founder and CEO at Dr. Squatch, says, "The Dr. Squatch brand has experienced immense growth over the past few years, and we couldn't be prouder to elevate our omnichannel retail strategy by selling our products in Walmart stores nationwide. As the largest retailer in the world, Walmart is uniquely positioned to help us achieve our goals of continued growth and empowering men to lead healthier and happier lives."
Shawn Townzen, vice president of merchandising and personal care at Walmart, says, "Over the past year, our customers have expressed a need for more natural personal care products as part of a heightened focus on self-care. As we look to provide Walmart shoppers with more options to meet their needs, we are thrilled to be the first retailer to carry a full array of Dr. Squatch products in our stores."
