Consumers are willing to pay a premium for cosmetic products that are marketed as 'sustainable' or 'eco-friendly' [Poll Results]

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Happy New Year from Global Cosmetic Industry!

As we continue our weekly polls into 2024, we recently asked you to respond "yes" or "no" to the following: Consumers are willing to pay a premium for cosmetic products that are marketed as "sustainable" or "eco-friendly."

69% of our readers said yes and 31% said no.


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