Amorepacific is partnering with Dow and Flair Flexible Packaging on the brand's recyclable stand-up pouch for liquid products. The packaging was desined by Flair Flexible Packaging using Dow's Innate TF Polyethylene Resins for Tenter Frame Biaxial Orientation.
Previously: Hand in Hand & Trivium Packaging Partner for Recyclable Aluminum Bottles
Luxury cosmetic brand Sulwhasoo, clean beauty brand Primera and derma cosmetic brand Illiyoon will use the stand up pouch in their lines.
The packaging is said to be tough and aesthetically pleasing, while offering strong in-hole resistance and manufacturing efficiency, as well as complete recyclability in existing recycle streams.
Dow also recently announced the Innate TF- Biaxially Oriented Polyethylene (BOPE), which offers material substitution, film layer elimination and/or downgauging to reduce overall packaging materials. The technology is said to offer higher mechanical properties and material rigidity, as well as better optical and printing performance.
Bambang Candra, Asia Pacific commercial vice president of Dow packaging and specialty plastics, said: "We are proud to partner with Amorepacific, a leading brand owner in the cosmetics industry, to redefine the possibilities for packaging. Collaboration is key in advancing a circular plastics economy, thus it is important for players across the value chain to act on eliminating plastic waste and optimize our sustainability efforts together."
Candra added, "Our role as one of the leading materials science solutions providers is to support local regulators and brand owners in delivering their sustainability commitments. South Korea has several policies to promote a zero-waste society, such as the Resource Circulation Performance Management Program which encourages manufacturers to improve products recyclability, and these all-PE packaging can address the country's need for plastic packaging to be fully recyclable and drive a positive change in the circular economy."
Yu Minho, packaging manager at Amorepacific, said: "Brand owners like us have a vital role to play in offering recyclable packages and we need to be cognizant and present when it comes to deciding the materials for our packaging. We are stepping up in meeting the needs of our consumers who are increasingly eco-conscious with innovative and sustainable packaging materials. Our target of reducing 700 tons of plastic consumption by 2022 is made possible through strategic partnerships, such as embracing Dow's best-in-class solutions. We chose to introduce InnateTF-BOPE resins in our brands–Sulwhasoo, Primera, and Illiyoon because of its unique, fully-recyclable feature that also demonstrated strong properties and great appearance."
Hanil Lee, senior vice president of technology at Flair Flexible Packaging Corp, said: "We work closely with our customers to not only provide them with packaging solutions, but to help develop and communicate their product's identity. This partnership with Dow and Amorepacific reiterates the brands' commitment to sustainability, and we are proud that Flair's engineering and development capabilities support their vision of a waste-free environment in South Korea. The stand-up pouches are designed to be functional, appealing and entirely recyclable. With Dow's Innate TF resins, we were able to develop a packaging solution that support a circular economy where recyclers receive useful materials and consumers are empowered to recycle more."
