YSL Beauty has named Austin Butler its global ambassador of the new fragrance Myslf.
Myslf is a refillable men's fragrance that blends sparkling bergamot and rich orange blossom with warm woods, including patchouli and musky ambrofix.
The glass bottle features recycled glass and the boxes are FSC MIX certified.
Butler said, "I was honored to be asked to join the YSL Beauty family. Over the last few years, I've spoken with people who knew M. Saint Laurent. He broke through labels. He was a rebel, and I love that about him. I feel privileged to be a part of the heritage he set in motion."
Stephan Bezy, international general manager, YSL Beauty, said, "In seeking out a figure to embody YSL Beauty's vision of the new masculinity, there could have been no better choice for us than Austin Butler. Both as an artist and as a human being, he embodies the values expressed by our brand through MYSLF, a modern representation of what it means to be a man. Embracing his many facets. Owning up to his individuality, generously, unapologetically. This is why we are proud to welcome Austin Butler as the newest YSL Beauty's fragrance Ambassador."