WWP Beauty Launches E-catalog

Jan 13th, 2022

Jacquelyn Mueller, associate editor, Global Cosmetic Industry

WWP Beauty has launched an easy-to-navigate online stock catalog.

WWP Beauty has launched an easy-to-navigate online stock catalog.

WWP Beauty has launched an online stock catalog that features color-coded categories.

Previously: WWP Beauty Launches Zero+ Turnkey Collection

Customers can navigate through the beauty industry’s major segments: skin care, color cosmetics, and hair and body care, as well as fast-track packaging and sustainable solutions.

Searches can be narrowed down based on packaging type.

Musa Dias, WWP Beauty, CMO, said: "We designed this new e-catalog with our customers top of mind, creating a user-friendly navigation experience and a clean and fresh look and feel that would allow customers to find what they are looking for, both quickly and easily. WWP Beauty will be expanding the e-catalog in early 2022 with accessories, turnkey collections, and formulations to showcase our full-service capabilities and further solidify our mission of being, the source for everything beauty."

“Beauty consumers are shopping the entire spectrum of mass and prestige products, blurring the industry more than ever,” said Larissa Jensen, global beauty industry advisor at Circana. “As the beauty industry’s growth streak continues in 2023, a clear and authentic understanding of the complete beauty market becomes particularly important for brands and retailers to determine white space opportunities and where to grow from here.”

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“Beauty consumers are shopping the entire spectrum of mass and prestige products, blurring the industry more than ever,” said Larissa Jensen, global beauty industry advisor at Circana.

'We envision a world where skin care isn't about guessing,' said Anastasia Georgievskaya, co-founder and CEO of Haut.AI. 'It's about brands understanding the uniqueness of their customers shopping online and delivering a data-driven experience that benefits both brands by increasing sales and customers who get better value for money.'

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"I saw brands wanting to do right by consumers but falling short, which is exactly where our journey with SeeMe Index began: a vision to bridge the gap between brands and consumers, ensuring that every individual is represented and acknowledged."

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